Berkeley Communications doubles down on establishing PR portfolio of Swedish thought leadership brands

Offers 10% discount on all PR & content services to SACC members on agreements signed before 30 July 2025

The best practice approach to business PR in Australia is changing fast and the brands that focus on quality brand storytelling over self-congratulatory PR puff, will be the 2025 winners.

The good news for Swedish companies and SACC members in Australia is that – despite the current AI topic dominance – there is appetite among Australian media audiences for fresh perspectives on innovation, sustainability and business thought leadership. All synonymous with brand Sweden.

And this is why Berkeley Communications is offering 10% off all fee-based PR and content services to all SACC members before the end of July 2025.

“We often see opportunities for Swedish companies to share thought leadership in Australia about many of the business areas that we’re known to excel in globally. But there’s never been a PR agency in Australia that offers a single touchpoint for Australian journalists to reach multiple Swedish business thought leaders and it’s time to change that now”, said Povel Torudd, MD of Berkeley Communications.

“Being Swedish founded and Australian-staffed means we understand and can represent the Swedish mindset in Australia, on behalf of all our Swedish partner brands, with credibility and authority. Providing a short cut for journalists on deadline or looking for story inspiration.” he continued.

And short cuts are needed. Fewer traditional media titles and fewer journalists means more competition and higher demands on business PR programs to succeed. Recent data from ACMA shows the Australian journalist community has decreased by 19% in the past decade. Medianet’s 2025 journalist survey shows that 67% of all media releases are ignored due to lack of relevance or news value.

Which means that doubling down on quality business storytelling is the best way for brands to cut through and increase engagement with all audiences. And for that to happen, PR needs to be a strategic part of your brand content eco-system that amplifies every win.

Contact Povel Torudd directly on povel.torudd@berkeleypr.com or +61 405 205 918 to activate the 10% discount offer on all PR/content fees.

Berkeley Communications was a finalist in two of the SACC Business Award categories in 2024 and its Managing Director, Povel Torudd, won the Business Person of the Year award due to his commitment to evolving the business storytelling discipline in Australia.