SACC organise a number of events every year ranging from business seminar and webinar series on current topics, to the next generation of Australian-Swedish business, casual networking forums, breakfast seminars, lunches, educational seminars and social events around Swedish festivities. We have some exciting events and business seminars planned for 2020 in Sydney, Melbourne, Perth and Brisbane, so remember check the up coming events on this site. The annual Swedish Business Awards will take place towards the end of the year at the SACC Christmas Event in Sydney.
We are constantly planning events with interesting topics and speakers. If you are interested in sponsor an event or seminar please contact us.
Working with Brand Sweden – Swedish Chambers APAC Webinar 9 December
Summary and recording
Sweden, a small country in northern Europe with only 0.13% of the world’s population, is one of the first nations in the world to have implemented an official nation branding strategy. As a result, Sweden benefits from a positive brand image abroad. Four profile areas have been identified to define the idea of a Brand Sweden strategy: Innovation, Creativity, Society and Sustainability. These are areas where Sweden is strong and positioned among leading nations in various global indexes of economic performance, social commitments, capacity for innovation, governance and sustainable commitments.
For this SwedCham APAC event, we were delighted to have the following prominent guests with us:
Mr Simon Anholt is an independent policy advisor, author and expert in nation branding who for the past 21 years has worked with the Heads of State and Heads of Government of 63 nations to help them improve their economic, political and cultural engagements with the international community, and by raising their profiles enhance trade, tourism, diplomatic and cultural relations, major events, talent and investment attraction.
Ms Madeleine Sjöstedt, Director-General Swedish Institute, a public agency that promotes interest and trust in Sweden worldwide. The institute works in the fields of culture, education, science and business to strengthen international relations and development.
Ms Leonie Hoskin, IKEA Retail Manager (Thailand, Vietnam) for Ikano Retail. IKEA is well-known globally for using brand Sweden actively and strategically by communicating Swedish cultural concepts, symbols, and values and exporting them worldwide.
The session was be moderated by Christian Ihre, Co-Founder of the Swedish management consultancy Lynxeye.
Link to recording
Photo: Ola Ericson/imagebank.sweden.se
About the speakers:
Another One Bites The Grass: Making Sense of International Advertising, 2001 (John Wiley & Sons, New York, USA).
Brand New Justice: The Upside of Global Branding, 1st Edition, 2003 (Butterworth Heinemann, Oxford, UK).
Brand New Justice: How Branding Places and Products can Help the Developing World, Revised Edition, 2005 (Elsevier, Oxford, UK).
Brand America: The Mother of All Brands, 2006 (Cyan, London, UK). Revised edition in 2010.
Competitive Identity: The New Brand Management for Nations, Regions and Cities, 2007 (Palgrave Macmillan, UK).
Places: Identity, Image, Reputation, 2010 (Palgrave Macmillan, London, UK).
The Good Country Equation, 2020 (Berrett-Koehler, San Francisco, CA).
Professor Göran Roos on the present state of the Economy and future outlook – 4 Nov 2021
Summary and Recording of the Event
With COVID 18 months and counting… Where are we? What is the economic impact on business, trade and investment? Where to from here?
Once again we were pleased to welcome keynote speaker Professor Göran Roos who gave us an insight into the current state of the world economy and future outlook. The session was moderated by Jonas Lindholm.
“We are going to see economic growth but it will be hampered in the short term by supply chain problems (for example semiconductors) and in the medium term by a lack of raw materials and a lack of labour with the right competence”.
In a growing economic system, not only must energy be used to achieve growth, but energy must also be used to maintain the accumulated results of previous growth.
“The biggest transition is the transition to green. That is a fundamental necessity. There is a disconnect between on the one hand what we know scientifically and what we know business wise in terms of what this will take and what the challenges are and on the other hand what is visible in the public and political debate and decisions”.
“We are migrating from a dependency on petroleum to a dependency on metals. This is of course very good for Australia, but it also has some geopolitical consequences and in addition, we have insufficient supply of some of these metals”.
“It is impossible for example to transform all internal combustion engine vehicle production to the production of electric vehicles, using present technology, purely from a raw material standpoint.”
Professor Göran Roos
VIEW AND LISTEN THE ONLINE RECORDING HERE
About the speakers
Keep your eyes on the SACC socials Linkedin and Facebook for further updates as announcements are made about future events, and check out the Recent Events and Webinars page on the SACC website for summaries and recordings of our recent presentations. Please contact us for questions and further information: sacc@swedishchamber.com.au.
The Virtual SACC Trivia Flight Departed on 20 October
The SACC Trivia flight took off!
We had 3 travel destinations competing on the flight Lapland, Vancover and Rome. Our Capten Figge Boksjö, who’s French pronunciation is perfect, guided us through the many destinations, music and cultural experiences of the world. The winner of the Trivia comp was Team Lapland with 2 points over Team Rome and Team Vancover.
Team Lapland won an amazing travel pack prize sponsored by SACC Member Beeautify.
Big thank you to all who joined this trivia experience, to our sponsor Beeautify and Capten Figge Boksjö, Chair of the SACC Perth WA Chapter.
This event was kindly supported by:
Keep your eyes on the SACC socials Linkedin and Facebook for further updates as announcements are made about future events, and check out the Recent Events and Webinars page on the SACC website for summaries and recordings of our recent presentations. Please contact us for questions and further information: sacc@swedishchamber.com.au.
Sustainable Transport Webinar 19 October
Summary and Recording of the Event
What can the Australian transportation sector learn from Sweden in order to move towards a greener sustainable future?
As one of the largest contributors of CO2 emissions within the transportation sector in Australia, the electrification of commercial vehicle fleets, including trucks and buses, provides an excellent opportunity for Australia to reduce its environmental impact. Due to its rapid uptake of electric bus and truck technology, Sweden provides an excellent reference point from which the Australian transportation sector can learn, in order to move towards net zero emissions.
In this Swedish Australian Chamber of Commerce webinar moderated by Nathan Gore-Brown, Sustainable Transport Consultant at Movement and the following panellists shared their insights and referred to where electric truck and bus technology has been successfully implemented in Sweden and Australia.
Read more about the speakers below.
VIEW THE ONLINE RECORDING HERE
This online event was organised by the SACC Sustainability Committee
About the speakers
Moderator:
Panellists:
Paul Illmer, Vice President, Vehicle Sales Strategy & Support (VSSS) at Volvo Group Australia. Paul started his career in the heavy transport industry in 1997 as parts manager at a Northern Victoria truck dealership. He continued in various heavy vehicle retail roles until 2003 where he moved to Brisbane to work for Volvo Group Australia. In 2003 Illmer was appointed Mack Trucks Australia Product Manager where he managed the commercial launches for Eu4 emissions, Eu5 emissions, MP10 engine and mDrive transmission. In 2012, Illmer began his Volvo Trucks brand career where he managed the launch of the new FH model range and was appointed Vice President – Sales Strategy & Support in 2014. In this role he led a team of 25 people responsible for Volvo, Mack and UD Trucks in the areas of Product Management, Truck Sales Process IT, Driver Training, Sales Order Planning & Business Intelligence. He was also the market interface for Autonomous Vehicles and Electro-mobility. Today Illmer is responsible for Emerging Technology at Volvo Group Australia and holds the position of Vice President with responsibility for electric, hydrogen and automated truck commercialisation. He is a member of the Truck Industry Council, Australian Industry Group, Electric Vehicle Council, Australian Logistics Council, Australian Trucking Association and Volvo Group Australia Dealer Council.
*Source: Australian Federal Government, Department of Infrastructure, Transport, Regional Development and Local Government.
Keep your eyes on the SACC socials Linkedin and Facebook for further updates as announcements are made about future events, and check out the Recent Events and Webinars page on the SACC website for summaries and recordings of our recent presentations. Please contact us for questions and further information: sacc@swedishchamber.com.au.