How to Target International Customers Through SEO
Businesses are going global and the need to attract customers from multiple countries and languages has grown tremendously. As a result, international SEO has become a key part of the marketing sphere, with businesses using localisation signals such as hreflang tags in an attempt to compete in international markets.
Having a poor international SEO strategy can mean that websites may risk having the incorrect country pages indexed in search results if the right signals to crawlers. It may also prevent local content from ranking more effectively for a particular location.