The Swedish Australian Chamber of Commerce course/workshop in digital marketing will allow you to learn the basic concepts of Digital Marketing and get your company’s digital strategy off the ground. The course will run over 5 weeks starting Wednesday 14 October with a 2-hour evening session, 7.00-9.00 pm, each week. The general format is 1-hour introduction/presentation on the session focus and 1-hour interactive workshop.
- Learn the key tools and methods for generating profitable insights from customer behaviour data.
- Learn the “Experimentational mindset” to help fuel your company’s digital growth.
- Understand the complex and interconnected ecosystem of digital marketing channels.
- Learn what it truly means to be “customer-centric” in a digital world.
- Create more profitable customer outcomes from your existing marketing budget.
The Swedish Australian Chamber of Commerce course/workshop in digital marketing will allow you to learn the basic concepts of Digital Marketing and get your company’s digital strategy off the ground. The course will run over 5 weeks starting 14 October with a 2-hour session, 7.00-9.00 pm, each week. The session format includes 1-hour introduction/presentation on the session focus and 1-hour interactive workshop.
The five sections include:
1. ONLINE CUSTOMER JOURNEYS AND CONVERSION FUNNELS – 14 October 7.00-9.00 pm
Customers won’t always buy when they first meet your brand online. In order to be successful, you need to understand the different steps in the online customer journeys and decision-making processes so that you can tailor your messaging to each step in the journey. Then you can create conversion funnels that match the steps in the customer journey.
2. DIGITAL MARKETING CHANNELS – 21 October 7.00-9.00 pm
Different marketing channels work differently. Some are very good for capturing prospects early in their buyer journey and some are really good for getting the sale when the customers are closer to the point where they make their final decision. They also have different costs and different reach and different impacts.
3. THE DIGITAL MARKETING TECH/TOOL STACK – 28 October 7.00-9.00 pm
There are several hundred or even thousands of tools out there to help the online digital marketer. We will give an overview of the main categories and examples of tools that you can easily get started with. This will help you develop a good understanding of how your web site and campaigns are performing.
4. DIGITAL MARKETING ANALYTICS – 4 November 7.00-9.00 pm
When customers and prospects go online or visit your website, they will leave a digital footprint of their activities. In order to understand how you best monetize the audiences, you are reaching you need to be proficient in digital marketing analytics. We will give you the basic building blocks.
5. CONVERSION OPTIMIZATION – 11 November 7.00-9.00 pm
The majority of the work in digital marketing is about driving visitors to your website. But once they are there there’s still a lot you can do in order to lead visitors closer to the conversion goal that you are seeking. Softly but firmly, We will learn the basic tactics in the Conversion Optimization process.
REGISTRATION & COST
The Swedish Australian Chamber of Commerce offers this course/workshop to a discounted cost:
SACC/YP Members: $125 for all 5 sessions and $45 for a single session, incl. GST.
Non-Members: $250 for all 5 sessions and $75 for a single session, incl. GST.
If you would like to register for single sessions please contact us firstname.lastname@example.org
Deadline for registrations: 30 September 2020.
John Ekman is the Head of Education at New Republique – Australia’s premier Experimentation & Conversion Optimisation Agency. Prior to joining New Republique John founded Conversionista – the Nr 1 Optimisation agency in Scandinavia. John has been in this business for 10 years and is a highly sought after speaker and instructor. He’s been helping brands like IKEA, Spotify, H&M, and Klarna to take their digital business to the next level.
Sweden has long been regarded as an engineering and technology powerhouse on the world stage, with a long history of producing many recognisable brands such as Ericsson, Spotify, Volvo, Tetra Pak, ABB and Electrolux. The country’s forward-thinking culture has extended far beyond technological innovation, to allow it to become a gender equality role model.
The SACC and YP invite you to join this Women in Tech webinar to get inspired and learn how Swedish technology and engineering companies are promoting gender equality in the workplace.
- Brith Isaksson, Global Head of Food and Beverage, ABB Motion, Sweden
- Anna Nordell Westling, CMO & Co-Founder Sana Labs, Sweden
- Rajina Sujanthan, IoT Program Director, Ericsson, Australia
Read more about the panellists below.
This webinar is organised in cooperation with ABB and the SACC Melbourne Chapter.
It is an interactive webinar with the option for participants to ask live questions during the session.
When: 14 October from 4.00 – 5.00 pm (AEST)
Where: Zoom virtual room
This is a FREE webinar.
Instructions on how to connect to the webinar will be sent out once registered.
Joanne Woo, Head of Marketing & Communications at ABB Australia and Curator & Speaker Coach for TEDx Australia
Anna Nordell Westling, CMO & Co-Founder Sana Labs, Sweden
Anna is the co-founder and CMO of Sana Labs. Sana Labs is the global leader in development and application of AI for learning with their personalized learning platform Sana. Founded in Stockholm, Sweden, Sana Labs partner with Fortune 500 companies to upskill workforces in half the time and make sure that knowledge is remembered three times longer. Anna has successfully built an interdisciplinary team that consists of AI researchers and machine learning engineers with backgrounds ranging from Google AI and Spotify to BCG Gamma and Imperial College. Anna is an entrepreneurial strategic brand builder with 15+ years of experience in developing and implementing marketing strategies. Previous to Sana Labs, Anna headed brand strategy and consumer insight at Saatchi & Saatchi, Acne, and King for almost ten years. She also ran a marketing acceleration agency for five years working with tech startups and growth companies in Stockholm, Berlin, San Fransisco and Kuala Lumpur. Always with one main focus, to accelerate business through traction and growth. Anna has angel invested in tech startups, is active in Stockholm.AI and WAI, is an advisor of the AI Sustainability Center and sits in the steering committee of Nordic.AI. www.sanalabs.com @annabnordell @sanalabs
Rajina Sujanthan, IoT Program Director, Ericsson, Australia
Rajina is an IoT Program Director and part of Ericsson’s global IoT operations program team. Her primary role is to deliver IoT programs within the Asia Pacific Region including introducing new IoT services and tools to ensureoperational readiness. Rajina has worked extensively with Telstra and nbnco to deliver projects that span Ericsson’s product and services portfolio. She started as an engineering graduate at Ericsson and worked in a global role as a Solution Integrator before transitioning into Project Management. Rajina holds a Bachelors in Telecommunication (with Honours) from RMIT and PMP® through the Project Management Institute. IoT = Internet of Things
In the months and years ahead, as we seek to rebuild our economy after COVID-19, Australia can take inspiration from Nordic and Northern European countries – many of which have been achieving outcomes that far surpass ours.
Norway not only has the highest living standards in the world but also extremely low social and economic inequality. It manages to achieve these outcomes by fostering participation in the labour market, investing in education, redistributing income through the tax and welfare system and investing the proceeds of its oil and gas revenue as well as leading in renewable, clean energy. And it’s neighbour, Denmark, has now managed to halve its per capita carbon emission while Iceland, by supporting the involvement of fathers in parenting and by legislating to secure equal pay, has now topped the gender equality rankings for a decade and counting.
Through long-term investment in renewable electricity, energy efficiency and sustainable cities, solutions do exist – we just need to know where to find them. By understanding how other countries around the world – the Nordic and Northern European countries in particular – we are working to crack the big problems which help illuminate the sort of action required to make a difference in Australia. Join Andrew Wear at this exclusive online event, where he will explore and discuss these ideas and more.
Date: Wednesday 30 September
Time: 4.00 – 5.00 pm
This is a free webinar.
On 29 September the SACC and ABCS (Australian Business Council of Sweden) will join forces to bring you our first ever joint webinar where Bernard Philip, Australian Ambassador to Sweden and Henrik Cederin, Swedish Ambassador to Australia will host a meet-and-greet of Sweden in Australia and Australia in Sweden.
They will be joined by Martin Ekberg, Trade & Invest Commissioner and Country Manager to Australia, New Zealand & the Pacific Islands and Jennifer Mackinlay, Senior Trade and Investment Commissioner for UK, Ireland & Nordics where they will discuss business and investment trends between the two countries.
The event will kick off with the Chairmen of the two Chambers briefly introducing their organisations. In the proceeding webinar you can expect to learn how the size, scope and focus of international investments will change in a post-COVID world and what the implications will be for Swedish/Australian businesses. The speakers will also discuss how trade flows, sourcing strategies and manufacturing footprints will be impacted.
- Bernard Philip, Australian Ambassador to Sweden
- Henrik Cederin, Swedish Ambassador to Australia
- Martin Ekberg, Trade & Invest Commissioner and Country Manager to Australia, New Zealand & the Pacific Islands
- Jennifer Mackinlay, Senior Trade and Investment Commissioner for UK, Ireland & Nordics
- Warren Campbell, Chairman Australian Business Council of Sweden
- Jan Gardberg, President of Swedish Australian Chamber of Commerce
This session will be moderated by Teresia Fors, SACC Vice President
When: 29 September 2020 at 16:30 – 17.30 AEST (08:30 – 09:30 CEST)
Instructions on how to connect to the webinar will be sent out once registered. There is no cost attached to this webinar.
The SACC and ABCS will continue our collaboration and aims to bring you another webinar in the near future where we will take a deeper dive into some of the topics raised during this session.
The SACC has teamed up with the Swedish Chamber in the UK and Europe for this high profile virtual event.
Emerging stronger on the other side featuring Cecilia Malmström, Visiting Professor, University of Gothenburg and former EU Trade Commissioner, Carl-Henric Svanberg, Chairman, Royal Swedish Academy of Engineering Sciences and Chairman, Volvo Group, Ylva Berg, CEO, Business Sweden and James Sproule, UK Chief Economist, Handelsbanken.
Society and businesses are approaching a new normal in the wake of the pandemic and the ensuing financial crisis. With it comes new consumers, new behaviours, new conditions for and new ways of doing business. What will it mean for us all, and how do we make sure to emerge stronger on the other side?
The discussions are moderated by Nik Gowing, Director and Founder of Thinking the Unthinkable and former BBC news anchor.
Don’t miss out secure your spot today.
Date: Thursday 24 September
Time: 7 pm AEST
SACC members: Free
YP members: Free
Important: SACC/YP members please mark the box “SCC Member” and refer to your membership with SACC/YP in the comments box when signing up.
Upon registration, you will be sent information on how to connect to the webinar.
Cryptocurrencies are used to conduct international financial transactions online without interference from financial institutions and governments. The interesting thing about cryptocurrency is that the industry is still very young and that the space is always evolving. New cryptocurrencies are popping up every day with certain projects clearly using blockchain technology better than others.
This webinar was an introduction to cryptocurrency, we talk about the history and background and answered questions like, what is cryptocurrency and why was it invented? We got an insight into the industry and market of cryptocurrency and the difference between fintech and cryptocurrency. We focused in on the largest cryptocurrency Bitcoin, explaingin how it works and why Bitcoin the largest.
The session was moderated by Linda Stanojevic, Director Avenue’s PMO, Sydney and our topic experts were:
- Henrik Andersson, Chief Investment Officer at Apollo Capital, Melbourne
- Eric Wall, Chief Investment Officer at Arcane Assets, Sweden
- Kalle Rosenbaum, Author and Bitcoin Consultant at Popeller AB, Sweden
Here are some more of the questions covered in the session:
- Crypto Currencies have been criticised for having no intrinsic value since they are not backed by anything. However, on a philosophical level, one can argue that gold does not have much intrinsic value either. In the end, the value of something is determined by what someone else is willing to pay for it. However, with Crypto Currencies the situation is more complicated. The barriers to entry are not too high with more than 4,000 cryptocurrencies in existence. In theory, you can have an infinite number of different Crypto Currencies with an infinite number of Crypto Coins created. Does this have an implication for the long-term value of Crypto Currencies?
- While 4,000+ Crypto Currencies are in existence, most of them are micro caps. Is there a long-term argument for having that many Crypto Currencies in the market? In other words, why would you look beyond the largest Crypto Currencies?
- Different Asset Classes appeal to different type of investors. Stocks and bonds are bought by both retail and professional/institutional investors. Investments in Venture Capital, Private Equity and FX (currencies) are usually done by professional/institutional investors. What is driving the investment in Crypto Currencies? What type of investment horizon do investors hold?
- When investing in traditional Asset Classes such as stocks, advanced investors do stock picking while less advanced buy funds or ETFs. Are there fund/ETF equivalents in the Crypto Market? Are they viable investment vehicles considering counter-party risks?
- Similar to the traditional Finance Industry where brokerages have gone bust (Lehman Brothers), so have also Crypto Currency brokerages/exchanges gone bust. What recommendations do you have regarding selecting exchanges/brokerages for Crypto Currency trading? Is a cold wallet a must?
- Currency trading is significant among institutional and professional investors. Besides so-called Stable Coins that have been specifically designed to peg their value against something else (e.g. US Dollars), Crypto Currencies have exhibited extreme volatility over time. Bitcoin value to AUD changed by $4 just in July. Do you see Crypto Currencies such as Bitcoin start stabilising and behaving like normal currencies? In what time frame and why?
Listen to the full webinar and the interactive Q&A session here.
Linda has comprehensive experience in financial services, start-ups, and telecommunications. She has worked with technology and product innovation in Telecommunications (Ericsson), traditional Financial Services (CBA, Westpac), FinTech and NeoBanks. She has a Master of Science in Engineering from the Royal Institute of Technology in Stockholm and is currently building a new Australian Business Bank, Avenue, together with a lean start-up team in Sydney.LinkedIn: www.linkedin.com/in/lindastanojevic/
Henrik Andersson, Chief Investment Officer at Apollo Capital, Melbourne
Henrik has over 17 years experience in global financial markets, with almost a decade on Wall Street. Henrik has extensive experience across three continents as a quantitative analyst, senior research analyst and in institutional equity sales. Henrik holds a Master of Science in Engineering Physics from the Royal Institute of Technology (KTH) and a Master of Science in Business Administration and Economics from Stockholm University. Henrik is a CFA charter holder. LinkedIn: www.linkedin.com/in/henrikandersson/
Eric Wall, Chief Investment Officer at Arcane Assets, Sweden
A well-known cryptocurrency expert in Sweden and internationally. He is the former head of blockchain and cryptocurrency at Cinnober. Eric holds a MSc in Engineering, Information and Communication Engineering Technologies from Lund University, and wrote his master’s thesis about blockchain technology. LinkedIn: www.linkedin.com/in/ercwl/