Cryptocurrencies are used to conduct international financial transactions online without interference from financial institutions and governments. The interesting thing about cryptocurrency is that the industry is still very young and that the space is always evolving. New cryptocurrencies are popping up every day with certain projects clearly using blockchain technology better than others.
This webinar will give you an introduction to cryptocurrency, how they work and what is happening in the crypto world. Whether you are simply curious about the industry, interested in finding out more or you already have some knowledge in the area.
The session will be moderated by Linda Stanojevic, Director Avenue’s PMO, Sydney and we will hear from topic experts:
- Henrik Andersson, Chief Investment Officer at Apollo Capital, Melbourne
- Eric Wall, Chief Investment Officer at Arcane Assets, Sweden
- Kalle Rosenbaum, Author and Bitcoin Consultant at Popeller AB, Sweden
An interactive Q&A session with the option to ask live questions will be held at the end of the webinar.
When: 17 September from 5.00 – 6.00 pm
Where: Zoom virtual room
This is a FREE webinar REGISTER HERE
Instructions on how to connect to the webinar will be sent out once registered.
Linda has comprehensive experience in financial services, start-ups, and telecommunications. During a number of years, she has been working in developing financial tech and telco products and managed go-to-market strategy and leading IT disruption and innovation efforts in the financial services sector. LinkedIn: www.linkedin.com/in/lindastanojevic/
Henrik Andersson, Chief Investment Officer at Apollo Capital, Melbourne
Henrik has over 17 years experience in global financial markets, with almost a decade on Wall Street. Henrik has extensive experience across three continents as a quantitative analyst, senior research analyst and in institutional equity sales. Henrik holds a Master of Science in Engineering Physics from the Royal Institute of Technology (KTH) and a Master of Science in Business Administration and Economics from Stockholm University. Henrik is a CFA charter holder. LinkedIn: www.linkedin.com/in/henrikandersson/
Eric Wall, Chief Investment Officer at Arcane Assets, Sweden
A well-known cryptocurrency expert in Sweden and internationally. He is the former head of blockchain and cryptocurrency at Cinnober. Eric holds a MSc in Engineering, Information and Communication Engineering Technologies from Lund University, and wrote his master’s thesis about blockchain technology. LinkedIn: www.linkedin.com/in/ercwl/
The Swedish Australian Chamber of Commerce course/workshop in digital marketing will allow you to learn the basic concepts of Digital Marketing and get your company’s digital strategy off the ground. The course will run over 5 weeks starting Wednesday 14 October with a 2-hour evening session, 7.00-9.00 pm, each week. The general format is 1-hour introduction/presentation on the session focus and 1-hour interactive workshop.
- Learn the key tools and methods for generating profitable insights from customer behaviour data.
- Learn the “Experimentational mindset” to help fuel your company’s digital growth.
- Understand the complex and interconnected ecosystem of digital marketing channels.
- Learn what it truly means to be “customer-centric” in a digital world.
- Create more profitable customer outcomes from your existing marketing budget.
The Swedish Australian Chamber of Commerce course/workshop in digital marketing will allow you to learn the basic concepts of Digital Marketing and get your company’s digital strategy off the ground. The course will run over 5 weeks starting 14 October with a 2-hour session, 7.00-9.00 pm, each week. The session format includes 1-hour introduction/presentation on the session focus and 1-hour interactive workshop.
The five sections include:
1. ONLINE CUSTOMER JOURNEYS AND CONVERSION FUNNELS – 14 October 7.00-9.00 pm
Customers won’t always buy when they first meet your brand online. In order to be successful, you need to understand the different steps in the online customer journeys and decision-making processes so that you can tailor your messaging to each step in the journey. Then you can create conversion funnels that match the steps in the customer journey.
2. DIGITAL MARKETING CHANNELS – 21 October 7.00-9.00 pm
Different marketing channels work differently. Some are very good for capturing prospects early in their buyer journey and some are really good for getting the sale when the customers are closer to the point where they make their final decision. They also have different costs and different reach and different impacts.
3. THE DIGITAL MARKETING TECH/TOOL STACK – 28 October 7.00-9.00 pm
There are several hundred or even thousands of tools out there to help the online digital marketer. We will give an overview of the main categories and examples of tools that you can easily get started with. This will help you develop a good understanding of how your web site and campaigns are performing.
4. DIGITAL MARKETING ANALYTICS – 4 November 7.00-9.00 pm
When customers and prospects go online or visit your website, they will leave a digital footprint of their activities. In order to understand how you best monetize the audiences, you are reaching you need to be proficient in digital marketing analytics. We will give you the basic building blocks.
5. CONVERSION OPTIMIZATION – 11 November 7.00-9.00 pm
The majority of the work in digital marketing is about driving visitors to your website. But once they are there there’s still a lot you can do in order to lead visitors closer to the conversion goal that you are seeking. Softly but firmly, We will learn the basic tactics in the Conversion Optimization process.
REGISTRATION & COST
The Swedish Australian Chamber of Commerce offers this course/workshop to a discounted cost:
SACC/YP Members: $125 for all 5 sessions and $45 for a single session, incl. GST.
Non-Members: $250 for all 5 sessions and $75 for a single session, incl. GST.
If you would like to register for single sessions please contact us email@example.com
Deadline for registrations: 30 September 2020.
John Ekman is the Head of Education at New Republique – Australia’s premier Experimentation & Conversion Optimisation Agency. Prior to joining New Republique John founded Conversionista – the Nr 1 Optimisation agency in Scandinavia. John has been in this business for 10 years and is a highly sought after speaker and instructor. He’s been helping brands like IKEA, Spotify, H&M, and Klarna to take their digital business to the next level.