The first Volvo car rolled off the Gothenburg production line in Sweden in 1927. Since then, Volvo Car Group has been a world-leader in safety technology and innovation. Today, Volvo is one of the most well-known and respected car brands in the world with sales in more than 100 countries. Volvo Car Group (Volvo Cars) is owned by Zhejiang Geely Holding (Geely Holding) of China. Volvo Cars formed part of the Swedish Volvo Group until 1999, when the company was bought by Ford Motor Company. In 2010, Volvo Cars was acquired by Geely Holding. Volvo Cars’ head office, product development, marketing and administration functions are mainly located in Gothenburg, Sweden.
The ‘Volvo’ name is owned by Volvo Trademark Holding AB, which is jointly owned by Volvo Cars and Volvo Group. Volvo cars are marketed and sold by regional market companies and national sales companies through approximately 2,500 local retailers in over 100 countries. Most of these businesses are independent companies. Volvo Cars had around 43,000 employees globally, with approximately 29,000 in Europe, 12,000 in Asia and 2,000 in North and South America.