Internationally renowned fashion retailer H&M marks its 10th year in Australia, celebrating a decade of fashion and quality at the best price in a sustainable way. This month the brand will be hosting various promotions, in store events and a member competition as part of its celebrations.

H&M unveiled its very first Australian flagship store at GPO Melbourne in April 2014. Recently the store has undergone a refresh, presenting customers with an elevated shopping experience including an updated store layout with custom fittings for added inspiration and relevance to customers. On top of these enhancements to the GPO store, Australia will follow the global roll out to refurbish around 250 stores in 2024.

“We are incredibly proud to mark this significant milestone in Australia. Our success over the past decade is a testament to our strong company culture, the support of our loyal customers and the dedication of our talented team. We are entering a new era, with fashion and the customer at the forefront, which will be visible through our store upgrades, creating inspiring shopping experiences, elevated products and a strong customer offer, says Anna Baldwin, Country Sales Manager of ANZ.”

In celebration of this milestone achievement, H&M Australia is offering exciting in store experiences. On 19 April, customers can enjoy a sweet treat, a fun photo moment accompanied by a DJ set at the GPO Melbourne location. The 20th of April will see the H&M Pitt St activation area taken over by H&M’s signature read and an in store installation. H&M loyalty members will also receive 15% off a future purchase.

Continuing H&M’s journey of democratising fashion for the masses, H&M has recently announced the latest designer collaboration with emerging brand Rokh’s signature style of elevated staples. the evening before launch, H&M loyalty members have the chance to shop the collection before everyone else at a pre-shop event which will be held in the H&M Pitt St store. The collection is available Thursday 18 April at H&M Pitt St Sydney, GPO Melbourne and online in Australia at hm.com/au.

Today H&M has 35 store locations Australia wide and online offering Womens, Mens, Kids and Lifestyle.