Special offer for SACC Members – B2B Marketing Leaders Forum 15-16 November in Melbourne

Melbourne’s largest marketing conference is founded and run by one of our Swedish members, Emma Roborgh.  As such we’re hoping you’ll share this with your marketing team with a $200 discount code SACC and encourage their attendance.







Forum Details:

Event: B2B Marketing Leaders Forum Melbourne 2023

Dates: 15-16 November

Venue: Crown, Melbourne

Over two days you’ll learn from two CEOs (former CMOs), a CFO and over 30 CMOs and B2B marketing leaders responsible for driving revenue, growth, accelerating pipeline and building brand for their businesses.

Speakers include:

Lisa Henderson, CEO (former CMO), Aon Affinity

Lisa, as a former CMO will share her journey to Managing Director and her recommendations for CMOs:

  • The need for CMOs to understand that most CEOs have a direct obligation to their board to drive a growth agenda
  • Finding the right metrics – what does commercial acumen as a CMO look like?
  • Putting analytically-centred marketers in strategic roles and making them strategic P&L leaders who “own” brand results and are accountable for total business results
  • Advice for presenting to the leadership team; understanding the need to focus on their pain points vs your own day-to-day agenda, the importance of being prepared to defend your data and ensure the data presented are linked to business objectives
  • Stakeholder engagement – work your network – how to be present and stay relevant in their world

George Pappas, CEO (former CMO), Linde Material Handling

As a former CMO turned CEO he’ll share what a high performing CMO/Marketing function looks like and the importance of business acumen and financial literacy in marketers. He’ll also share how he’s built a total financially astute company culture, demystifying the P&L so that every employee understands how their impact and fulfilment of customer needs results in financial benefits for the business

Trent Innes, Chief Growth Officer (Former Managing Director, Xero), SiteMinder

Cambell Holt, Head of Growth, SEEK

View full speaker line-up here: https://b2bmarketingleaders.com.au/melbourne/

Invest in your marketing team – make sure they attend Melbourne’s largest marketing conference

Register with code SACC: https://b2bmarketingleaders.com.au/melbourne/


We look forward to welcoming you and your team in November,
Emma Roborgh
Founder & CEO

B2B Marketing Leaders Forum Melbourne 2023 | 15-16 November