Summary Experience Sharing Session 3 Feb – Survival Guide to the Digital Transformation Jungle

This Experience Sharing session was the second organised by the SACC with focus on Digital Transformation. Why is digital transformation important for businesses? How is it difficult? What approaches or strategies of digital transformation should you focus on to fully leverage on changes and opportunities in the digital economy? Organisations and companies have embarked on their “exciting digital transformation journeys”, but many have become lost in the jungle of technology, disruptive forces and the sluggishness of their own organisations. The interactive session helped participants to understand and navigate the digital landscape using a model called – The 5 ways of digital.

The session was moderated by SACC Board Member, Camilla Bullock and we heard from topic expert John Ekman, a successful entrepreneur and the founder of Conversionista which is Scandinavia’s nr 1 company in Conversion rate Optimization. John is the head of education at New Republique – Australia’s premier Experimentation and Conversion Optimisation agency. He is a sought after speaker and instructor. He’s been helping brands like IKEA, Spotify, H&M, and Klarna to take their digital business to the next level.

To the session, we also invited SACC member Pontus Hansson from Pagero, who is driven in making e-business easy and connecting digitally. Pontus took us behind the digitising scene and showcased how they can help so that businesses can connect and engage with any business partner easily, accurately and reliably.

Keep your eyes on the SACC socials Linkedin and Facebook for further updates as announcements are made about future events, and check out the Recent Events and Webinars page on the SACC website for summaries and recordings of our recent presentations. Please contact us for questions and further information: sacc@swedishchamber.com.au.