For a country of just 10 million people, Sweden has an extraordinarily large number of successful industrial companies. Fallon Dasey is an Australian creative agency with a focus on helping Swedish businesses communicate their messages worldwide.

Based at Manly on Sydney’s northern beaches, the agency produces creative content including films, customer stories, reports and brochures for Swedish corporates and their Australian subsidiaries. Fallon Dasey’s team members are a mix of Australians and Swedes. The business’s direct customers include Sandvik Australia, Saab Australia, Saab Group and Skanska. Via partner agencies, the team produces content for Swedish businesses including SKF, Trelleborg, Axel Johnson, Atlas Copco and more.

Fallon Dasey was founded by Daniel Dasey a former Sydney Morning Herald editor. Daniel lived with his Swedish wife, Karin, and young family in Stockholm from 2012 and 2015. He worked on staff for two large Swedish content agencies, producing content for clients ranging from Scania and Ericsson to ABB, IKEA, ASSA ABLOY and Elekta. Daniel was seriously impressed by the efficiency and innovation shown by Swedish companies, as well as their commitment to high values and diversity.


When the family returned to Australia in 2015, Daniel was keen to replicate the Swedish content agency model here. Fallon Dasey initially just offered writing services. But the offering was substantially widened in 2019. The business now provides services including photography, filmmaking, Swedish-to-English translation, graphic design, web design, advertising campaign production, annual report production, magazine production and social media management.


The 2022 financial year is proving especially busy and the Fallon Dasey agency has been working on content for global websites, SEO projects and annual reports. However, our network of creative professionals is also expanding meaning we have the capacity to take on new clients and deliver a wider range of services to existing customers.


View Fallon Dasey’s brand video here:

Download a capability statement here:

View Fallon Dasey’s portfolio here:

Fallon Dasey Capability Statement

Fallon Dasey Content

Primary contact:

Daniel Dasey

0449 119842

18 Lakeside Crescent, North Manly, NSW