Lilla Kelemen is an award winning marketer with a decade of experience in brand development as well as brand environmental fit-outs and customer journey design. She comes with extensive experience in B2B and retail marketing developing new brand and marketing strategies geared towards changing the perception of services that have lost their relevance. She has had senior roles in financial services and retail agencies. Her recent roles include head of channel marketing at AMP, and currently as the Marketing Strategy lead for RACV Insurance. She brings a wealth of international knowledge, having lived in multiple countries and being fluent in three languages, she has studied international economics and politics, has a degree in business (from UTS) with a double major in marketing and advertising and currently finishing her MBA.