The Swedish Australian Chamber of Commerce course/workshop in digital marketing thought participants the basic concepts of Digital Marketing and to get a company’s digital strategy off the ground. The course ran over 5 weeks in October and November with a 2-hour session each week.
The five sections included:
ONLINE CUSTOMER JOURNEYS AND CONVERSION FUNNELS Customers won’t always buy when they first meet your brand online. In order to be successful, you need to understand the different steps in the online customer journeys and decision-making processes so that you can tailor your messaging to each step in the journey. Then you can create conversion funnels that match the steps in the customer journey.
DIGITAL MARKETING CHANNELS Different marketing channels work differently. Some are very good for capturing prospects early in their buyer journey and some are really good for getting the sale when the customers are closer to the point where they make their final decision. They also have different costs and different reach and different impacts.
THE DIGITAL MARKETING TECH/TOOL STACK There are several hundred or even thousands of tools out there to help the online digital marketer. We will give an overview of the main categories and examples of tools that you can easily get started with. This will help you develop a good understanding of how your web site and campaigns are performing.
DIGITAL MARKETING ANALYTICS When customers and prospects go online or visit your website, they will leave a digital footprint of their activities. In order to understand how you best monetize the audiences, you are reaching you need to be proficient in digital marketing analytics. We will give you the basic building blocks.
CONVERSION OPTIMIZATION The majority of the work in digital marketing is about driving visitors to your website. But once they are there there’s still a lot you can do in order to lead visitors closer to the conversion goal that you are seeking. Softly but firmly, We will learn the basic tactics in the Conversion Optimization process.
Both SACC and YP members attended the course and here is feedback from one YP participants;
“This workshop has not only given me and my company a lot of valuable insights but also inspired me in so many new ways. Amazing!” – Paulina 🙌
The SACC YP would like thank John Ekman, head of education at New Republique and founder of Conversionista! who was leading us through the workshop. John has been helping brands like IKEA, Spotify, H&M and Klarna taking their digital business to the next level. We would also like to thank Sean Rooney from AMIRE Strategic Digital Marketing who guided us through the different digital marketing channels.
Don’t hesitate to reach out to John Ekman or Sean Rooney if your business needs help with taking the steps towards the next digital level!