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Women in Tech – Webinar 14 Oct at 4-5pm (AEST)

October 14, 2020 @ 4:00 pm - 5:00 pm

Sweden has long been regarded as an engineering and technology powerhouse on the world stage, with a long history of producing many recognisable brands such as Ericsson, Spotify, Volvo, Tetra Pak, ABB and Electrolux. The country’s forward-thinking culture has extended far beyond technological innovation, to allow it to become a gender equality role model.

The SACC and YP invite you to join this Women in Tech webinar to get inspired and learn how Swedish technology and engineering companies are promoting gender equality in the workplace.

The moderator for this webinar is Joanne Woo, Head of Marketing & Communications at ABB Australia and Curator & Speaker Coach for TEDx Australia and we will hear from topic experts:
  • Brith Isaksson, Global Head of Food and Beverage, ABB Motion, Sweden
  • Anna Nordell Westling, CMO & Co-Founder Sana Labs, Sweden
  • Rajina Sujanthan, IoT Program Director, Ericsson, Australia

Read more about the panellists below.

This webinar is organised in cooperation with ABB and the SACC Melbourne Chapter.
It is an interactive webinar with the option for participants to ask live questions during the session.

When: 14 October from 4.00 – 5.00 pm (AEST)
Where: Zoom virtual room


This is a FREE webinar.

Instructions on how to connect to the webinar will be sent out once registered.


Joanne Woo, Head of Marketing & Communications at ABB Australia and Curator & Speaker Coach for TEDx Australia

From large global conglomerates to fast growing start-ups, Joanne Woo has led diverse communications teams across B2B and B2C to build lasting brands. Joanne is the Head of Marketing and Communications for ABB, where she is responsible for driving its brand and reputation across Australia. Prior to ABB, Joanne was Head of Corporate Affairs at Deliveroo, one of the world’s fastest growing start-ups at the cutting edge of new developments in the global economy and expanding at a record pace. Joanne was formerly the Vice President, Communications, at GE.



Brith Isaksson, Global Head of Food and Beverage, ABB Motion, Sweden

Brith works with business development in the full horizontal value chain of the food and beverage sector, from agriculture to retailers, for ABB Motion. The global coverage includes around 60 countries with local initiatives and local team members. Brith is Swedish by nationality. She has been with ABB for 30 years and has held many local and global management roles including R&D, Service and Sales with focus on automation related solutions such as robotics, process control, instrumentation, motors and drives. Brith is passionate about contributing to increased sustainability.


Anna Nordell Westling, CMO & Co-Founder Sana Labs, Sweden

Anna is the co-founder and CMO of Sana Labs. Sana Labs is the global leader in development and application of AI for learning with their personalized learning platform Sana. Founded in Stockholm, Sweden, Sana Labs partner with Fortune 500 companies to upskill workforces in half the time and make sure that knowledge is remembered three times longer. Anna has successfully built an interdisciplinary team that consists of AI researchers and machine learning engineers with backgrounds ranging from Google AI and Spotify to BCG Gamma and Imperial College. Anna is an entrepreneurial strategic brand builder with 15+ years of experience in developing and implementing marketing strategies. Previous to Sana Labs, Anna headed brand strategy and consumer insight at Saatchi & Saatchi, Acne, and King for almost ten years. She also ran a marketing acceleration agency for five years working with tech startups and growth companies in Stockholm, Berlin, San Fransisco and Kuala Lumpur. Always with one main focus, to accelerate business through traction and growth. Anna has angel invested in tech startups, is active in Stockholm.AI and WAI, is an advisor of the AI Sustainability Center and sits in the steering committee of Nordic.AI. www.sanalabs.com @annabnordell @sanalabs


Rajina Sujanthan, IoT Program Director, Ericsson, Australia

Rajina is an IoT Program Director and part of Ericsson’s global IoT operations program team. Her primary role is to deliver IoT programs within the Asia Pacific Region including introducing new IoT services and tools to ensureoperational readiness. Rajina has worked extensively with Telstra and nbnco to deliver projects that span Ericsson’s product and services portfolio. She started as an engineering graduate at Ericsson and worked in a global role as a Solution Integrator before transitioning into Project Management. Rajina holds a Bachelors in Telecommunication (with Honours) from RMIT and PMP® through the Project Management Institute. IoT = Internet of Things


October 14, 2020
4:00 pm - 5:00 pm
Event Category:


SACC Sydney
View Organiser Website