Discount for SACC Members on B2B Storytelling Training

SACC Member Berkeley Communications is organising B2B Storytelling Training as part of the Berkeley Storytelling Academy sub-brand, 6-7 times per year in the major cities around Australia. Since starting this about a year ago there has been a great response and Berkeley Communications is now offering SACC members a standing 30% discount on their Storytelling course, which means the price per SACC member is $385 (instead of the $550 list price).

The workshops are typically attended by senior decision makers in marketing/sales/PR/content/brand, or by C-suite/founders and executive decision makers who want to adopt storytelling more widely within their organisations and often for keynote presentations etc.

The Berkeley Academy’s Storytelling Training is CPD accredited Globally (incl. Australia) and each participant will receive a certificate upon completing the course: https://www.cpdstandards.com/resources/cpd-across-the-globe/

Dates for the next training tour, with three workshops scheduled in Brisbane, Sydney & Melbourne are taking place in July/August:

Why Storytelling?

Through storytelling, sales pitches become more successful. Social media posts more shareable. Content more colourful. You will be able to power-up your presentations so that they become more memorable. In fact, the intimacy created by storytelling, will improve your relationships, and even create lasting friendships with your clients.

Why? Because we all love a good storyteller. We all like listening to someone who can entertain us. Hold our attention. Not because of what they say or do, but because of how they make us feel.

What you’ll take away from the Workshop:

  • Lessons from the great storytellers of our time with relevant case studies
  • The business case for storytelling
  • Applying your new storytelling skills to internal and external stakeholders
  • Email and PowerPoint presentations – how to make them more memorable
  • Video examples and ideas to inspire your team
  • Understanding the six-part story formula used by the world of entertainment

Find more details about the Storytelling Academy here: https://www.berkeleypr.com/services/storytelling-academy/

Please contact Povel.Torudd@berkeleypr.com at Berkeley Communications for more information about the workshops and to receive the 30% discount code.