SACC Executive Forum Sydney

SACC Executive Forum in Sydney 4 May 2021




On May 4 the Swedish Australian Chamber of Commerce organised the annual Sydney Executive Forum with the Ambassador of Sweden to Australia, HE Mr Henrik Cederin. The lunch forum took place at The Telstra Customer Insight Centre Sydney.

These forums provide an opportunity for SACC Premium and Corporate Company Member Executives, Special Guests and Team Sweden Australia members to connect in person and to get an insight into a certain topic, share experiences, ideas and collaborate.  The focus for this forum was on how technology and digitalisation are bringing new opportunities.

We were welcomed by Vicky Brady, Chief Financial Officer and Group Executive, Strategy & Finance and heard from Ambassador Cederin, Emilio Romeo CEO Ericsson Australia & New Zealand and Mario Macri, Country Digital Lead, ABB. President of SACC Jan Gardberg was the moderator for the event. After presentations followed round table discussions while a light lunch was served.





SACC YP Sydney and Melbourne – Walpurgis Celebration 1 May

SACC YP Melbourne Walpurgis (Valborg) Celebration

The sun was out when SACC YP in Melbourne celebrated Walpurgis (Valborg), the King’s birthday and May Day with fellow Swedes and non-Swedes alike in lovely Elwood Park. New and old friends connected during a day of fun, games and networking. Some people got the opportunity to show off their impressive kubb-skills. YP Melbourne was delighted to see so many new faces attending and to see the YP community growing. YP Melbourne is looking forward to hosting its first ever Midsummer celebrations on June 26 at cafe OPPEN in Windsor.

SACC Perth WA Sustainable Mining Event 21 April

In Focus: Sustainability & Mining Boom 3.0



On April 21 the SACC Perth WA Chapter were delighted to provide members and guests the opportunity to network in person while hearing from industry experts the latest developments in the mining and mining equipment, technology and services (METS) sector.

With open borders to other states, SACC Perth WA had the pleasure to host Ambassador Henrik Cederin and Alexandra Cederin visiting WA for the first time. The SACC Perth WA event 21 April was a success and we were able to network in person at the amazing Grant Thornton venue and learning about the fast-changing area of sustainability in modern mining. Big thank you to all members and guests attending.

Special thanks to speakers, sponsors and supporters Sandvik, Scania, Grant Thornton, Barminco and the Embassy of Sweden Canberra.


SACC Melbourne – Nordic Engagement Lunch Wednesday 14 April

The Nordic Engagement Lunch 14 April presented a full house at Denmark House 

A slow start to the Nordic Engagement lunches but better late than never! After a tumultuous 2020, we finally could gather and welcome new and known faces to Denmark House. The 2021 forecast looks to be shaping up well! Starting the season with a bang so we hope to see not only an increase but also an increase in lunches. As for now, the Nordic Chambers are running the lunches on the second Wednesday every other month.
Due to unfortunate news of the Covid-19 outbreak in Melbourne with additional covid safe measures around for Victoria the Nordic Engagement Lunch on the June 9 has been rescheduled to August 11th. If you already purchased, your seat will be honoured for the rescheduled date.

Welcome to the next ‘Nordic Engagement Lunch Wednesday 11 August!

Where: Denmark House, Level 3/428 Little Bourke Street, Melbourne, VIC 3000

Price: $35 pp includes Smørrebrød, Beer/wine and Aquavit

Please feel free to invite guests.

Nordic Engagement is run by Denmark House in partnership with the Danish, Finnish, Norwegian and Swedish Australian Chambers of Commerce in Melbourne.

Bookings and payment are essential –

If you have any queries or diet requirements, please contact

Denmark House and all chambers are staying informed and following the VIC Government COVID restrictions.


Introduction to Artificial Intelligence

Learn the basics of AI and how you could use it to your advantage in career and business

AI for Managers & Executives Poster

AI for Managers and Executives: a 6-week online course starting 26th of April

AI Center has just released a 6-week online course; AI for Managers and Executives, helping business leaders better understand the possibilities around AI technology and how it can be applied across organisations. It offers a digitally verifiable and globally recognisable AI Center certification on completion and starts 26th of April.

All of our SACC- and YP members can find more info and sign up here

AI for Managers and Executives

Webinar Summary

On 18 March SACC YP organised an online workshop based on AI Center’s internationally popular 6-week course AI4nonAIs. This unique and SACC-exclusive, interactive online workshop was led by Reza Moussavi, Director-General of AI Center, Sweden, the first part of the session covered the following subjects:

  • What is AI
  • History and origin of AI
  • Contemporary rise of AI
  • AI vs Human
  • AI vs Jobs
  • Human-Centered AI

In the second part, a small assignment was given which gave participants an opportunity to try out they learnt.

Takeaways were:

  • Understanding what is, and what is NOT AI, and why that matters
  • How AI is helping and not hurting the industries and people
  • Finding out how, and where, to learn more


Reza Moussavi

Reza is an intelligence analyst and tech innovator who has been selected as the top 10 innovators of Europe at Innovact Award in 2011, France. He is a software engineer and Director-general of the AI Center in Sweden. He is a member of the European AI Alliance, and also an elected director of the Free Society Conference and Nordic Summit (FSCONS). Reza has been a business mentor for tech startups at Founder Institute, as well as an industrial mentor, thesis supervisor, and teacher assistant at the University of Gothenburg.

About AI Center

AI Center is a global certification body and network, based in Sweden. Their objective has three pillars: equality, safety, and security in the AI industry. They provide companies with guidelines, certified training programs, and certifications regarding equality, safety, and security in the AI industry. Working with experts from different organizations assures that AI Center’s standards are aligned with credible organizations such as the UN and EU.

Summary Mergers & Acquisitions update – Green shoots following the pandemic

On 10 March the SACC and ABCS (Australian Business Council of Sweden) presented our second joint webinar on Mergers & Acquisitions –
The state of play in the market and some of the cross border issues that can arise 









This webinar was moderated by Sonia Kaurah, ABCS Board Member & former Program Director at Antler (Global VC Fund)

Trade & Invest Commissioner to Australia and Business Sweden Global M&A Lead, Martin Ekberg set the scene for the discussion topic covering M&A global activities and in the APAC region including the strong and growing M&A potential for Swedish and Australian companies. Martin presented trends that have been accelerated by the Covid-19 crisis and rounded up the introduction with a quote by Andrei Vorobyov “As the world locked down and masked up, M&A endured”.

Jonas Bergquist, Swedish attorney-at-law (Sw. Advokat) and partner at Magnusson, Stockholm described the M&A activity situation in Sweden which is showing very similar trends as in Australia. Many companies in Sweden have continued their M&A activity during the crisis and a positive outcome has been the innovative and accelerated use of digital means to conduct transactions. The swift digital development in M&A has contributed to a high level of  M&A activities. Ken Wong, Partner at EQT and Head of Australia and New Zealand, also underlined how virtual data rooms and virtual site visits and management presentations has potentially changed the way we will be doing M&A deals going forward. Ken described how the market looks like for private M&A vs going public and gave a general view from a PE perspective and gave examples of how EQT as a PE fund future proof their portfolio companies following the pandemic. Companies need to be leaders in sustainability, such as 100% renewable, gender diversity, as well as leaders in digital capabilities. Portfolio companies can’t just have a strategy to be a market leader they also need to be a digital leader. Ken also covered scrutinies for foreign buyers/M&A actors in the Australian market and highlighted that national security interests are very important and foreign investors need to be mindful of this. Jonas covered scrutinies related to investments in Sweden and new legislation has been introduced one by the EU and additional scrutiny in Sweden for foreign investments which came effective from 1 January 2021. Warren Campbell, Early Stage Investor and Antler Venture Partner, described two investment areas that can be specific opportunities in the Australia/Nordics ecosystem which was energy transition, renewables and health innovation and digital tools. These two areas could present many opportunities for collaboration between Sweden and Australia.

View the full webinar here

Summary of areas covered in the discussion:

  • Review: the situation today and how we got here
    • Local market resilience
    • Sectors/industries driving activity
    • How disruptive technologies act as a driver for M&A
  • Things to consider: counsel and investor experience 
    • Cross-border issues
    • Financing issues
    • Contractual/legal/regulatory issues and trends
  • Future outlook: what post-Covid opportunities are there?
    • Looking to the future and the scale of opportunities
    • M&A trends – Sweden & Australia post-pandemic
    • Pandemic and uncertainty – how to succeed in a volatile M&A market?

Introducing the moderator and panellists:


Sonia Kaurah, ABCS Board Member & former Program Director at Antler (Global VC Fund)

Sonia works with early-stage tech startups on their fundraising and growth journey. Sonia holds a double degree in Psychology and Nutrition and has previously founded a company in foodtech. Most recently she ran the startup program at Antler and before that was Head of Startups at SUP46 in Stockholm. Originally from Melbourne, she has lived and worked in six different cities across the world before moving to Sweden in 2017.



Martin Ekberg is Business Sweden’s Market Area director for Oceania and the Swedish Trade Commissioner to Australia and New Zeeland.

During the last two decades, Martin has been assisting Swedish multinationals in achieving organic and inorganic growth. He is an experienced advisor in the field of international business development focusing on growth strategies, M&A, and transformational programs across a wide variety of industries. Before joining Business Sweden Martin was part of Accenture Europe’s Strategy and M&A service line.



Ken Wong is a Partner at EQT and is Head of Australia and New Zealand.

Ken spent a number of years in EQT’s Singapore office and returned to Australia in February 2020 to establish EQT’s Sydney office. Prior to joining EQT, Ken was at Affinity Equity Partners in Sydney, focusing on private equity investments in the TMT, data & digital and consumer sectors. Prior to that, Ken was at Macquarie Capital, based in Melbourne.


Jonas Bergquist is a Swedish attorney-at-law (Sw. Advokat) and partner at Magnusson in Stockholm.

Jonas has over 15 years of M&A experience advising Nordic and international clients from both the public and private sectors. He also has experience of real estate, corporate and commercial and international joint ventures, among others. He is regularly recommended by rankings institutes Chambers & Partners and Legal 500.



Warren Campbell, Early Stage Investor and Antler Venture Partner.

Warren is Chairman of the Australian Business Council since 2018. Warren runs his own investment company investing in scalable digital startups, and is an advisor and Board professional. Previously Warren was a partner at McKinsey and founder and CEO of Vireo Energy.





The SACC and ABCS will continue this collaboration and aims to bring you another webinar in the near future.

Keep your eyes on the SACC socials Linkedin and Facebook for further updates as announcements are made about future events, and check out the Recent Events and Webinars page on the SACC website for summaries and recordings of our recent presentations. Please contact us for questions and further information:

Summary Nordic Open Golf Day 2021

The Nordic Open Golf Day 4 March 2021 staged a new record year for the 5 years old tournament with 88 players and 22 teams teeing off at Moore Park Golf Course. Another 18 guests from the Nordic & Estonian Business Community joined the celebrating post-golf lunch and networking event.

All level players took part in a mix of corporate and individual teams with female and male players. The teams played Ambrose, meaning each player hits from the tee-off and then choose the best ball and continue from there with every player again hitting from this spot. The combined strokes are then counted for each team minus the team handicap to calculate the overall Ambrose score.

Even if it was a very relaxed and social event setting the team competition was definitely on and with the help of the Golf app players could follow the interactive scorecards and live leaderboard which added to the competition.

The Nordic Open Golf Day Trophy for 2021 was returned back to Finland by team Paradise Charnock O’Brien, with Peter Paradise, Julia Ward, Nicholas McGrath and Greg Hing winning this years comp. Runner up was Sweden with Fred Avellén, Dan Enstedt, Daniel Sjöberg and Johan Hempel. Second runner up was taken home by Swedish team KingHill, Jonas Lindholm, Magnus Perri, Magnus Nydén and Henrik Wandel. This year we also introduced an Ambrose gross before handicap prize and the winning team was Stressless with John Candi, Brett Parker, Philip Creehan and Tim Carleton. Congrats to the overall winners!

The Individual prize for Nearest to Pin was won by Julia Ward and Dan Enstedt while the Individual prize for Longest Drive went to Brynie Hall and Magnus Perri. Great effort to all!

All players had a chance to win a brand new Volvo XC40 Hybrid with a hole-in-one on hole 10. No one was lucky to drive the Volvo home this year either but we had two closest to pin winners Trenna Probert and John Nugent who each won a home office chair from Stressless. The Corporate team draw prize was a SEO optimising check sponsored by Amire Strategic Digital Marketing and in addition to the above presented prizes there were a few lucky door prizes as well for all lunch participants.

We were very pleased to again this year welcome the Ambassador of Sweden to Australia HE Henrik Cederin, who participated in the golf tournament in a SACC team together with Bharat Bhola, Alfa Laval, Mikael Dahlgren, Alfa Laval and Jussi Ylinen, Flick Anticimex.

Danish Connect was represented by their President David McLellan and Rikke Scheel Gamborg, Deputy Consul General and Trade Commissioner at Trade Council Denmark, Eero Toivanen, Business Finland represented FACC, EACCI by President Marianna Jolla, NACC by President Sophia Demetriades Toftdahl and SACC by President Jan Gardberg, Jonas Lindholm SACC Board, Kristina Melin SACC Board and Camilla Jennings General Manager, SACC. Thank you all for your support and contribution to making this event happen.

Summary Experience Sharing Session 3 Feb – Survival Guide to the Digital Transformation Jungle

This Experience Sharing session was the second organised by the SACC with focus on Digital Transformation. Why is digital transformation important for businesses? How is it difficult? What approaches or strategies of digital transformation should you focus on to fully leverage on changes and opportunities in the digital economy? Organisations and companies have embarked on their “exciting digital transformation journeys”, but many have become lost in the jungle of technology, disruptive forces and the sluggishness of their own organisations. The interactive session helped participants to understand and navigate the digital landscape using a model called – The 5 ways of digital.




The session was moderated by SACC Board Member, Camilla Bullock and we heard from topic expert John Ekman, a successful entrepreneur and the founder of Conversionista which is Scandinavia’s nr 1 company in Conversion rate Optimization. John is the head of education at New Republique – Australia’s premier Experimentation and Conversion Optimisation agency. He is a sought after speaker and instructor. He’s been helping brands like IKEA, Spotify, H&M, and Klarna to take their digital business to the next level.

To the session, we also invited SACC member Pontus Hansson from Pagero, who is driven in making e-business easy and connecting digitally. Pontus took us behind the digitising scene and showcased how they can help so that businesses can connect and engage with any business partner easily, accurately and reliably.


Keep your eyes on the SACC socials Linkedin and Facebook for further updates as announcements are made about future events, and check out the Recent Events and Webinars page on the SACC website for summaries and recordings of our recent presentations. Please contact us for questions and further information:

SACC End of Year Lunch & Golf Event 3 December

On 3 December the SACC organised an end of year lunch followed by afternoon golf at the Long Reef Golf Club on Sydney’s Northern Beaches. We were happy to be able to invite members and guest to this in-person event after many months of virtual events in the Zoom world. The lunch and the game of golf offered opportunities to meet members and business contacts of the Chamber in a relaxed but covid controlled setting. The event also enabled networking opportunities and for participants to promote their company and services.


Jan Gardberg, President of SACC held the end of year greeting, Martin Ekberg, Trade Commissioner, briefed us on Swedish business in Australia, focus and opportunities 2021. Camilla Jennings, SACC General Manager, presented event sponsors and planned SACC events and activities for 2021.


Thanks to all who participated and big thank you to event sponsors IKEA and AlfaLaval and to prize sponsors Ecope and CandyPeople from WA and MillasVineyardWines from HunterValley.


Team Gunnebo took home the winning team prize with beautiful wine from Ecope WA and a Fika Swedish Kitchen voucher. Looking forward to the next golf event Nordic Open Golf Day 4 March 2021!


Onilne event with Lynzeye’s Founders on Purposeful Branding

Swedish Chambers APAC were delighted to have Christian Ihre and Johan Ekelin, founders of Swedish management consultancy Lynxeye, speaking at this online event 26 November.

The future is increasingly difficult to predict for business leaders. They have to act and react in a world where business models change and market roles shift at a staggering pace.

Today, 81% of consumers believe that global brands have the power to make the world a better place, and they want companies to play an empathetic and compassionate role in their lives. Furthermore, 72% of consumers expect companies to understand their needs, and if they don’t, they will switch from brand to brand in search of an experience that matches their expectations. These are the challenges and opportunities companies and brands need to adapt to today if they want to be around tomorrow.

During this event, Mr Ekelin and Mr Ihre shared their conviction that the future belongs to companies with a clear purpose. Why the winners of tomorrow are those that dare to explore bold ways to make a difference for people and society.

Sweden’s Ambassador to Singapore HE Niclas Kvarnström​ facilitated the conversation with Mr Ihre and Mr Ekelin.


View the online event here.