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AXIS Communications is a Swedish manufacturer of network cameras, access control, and network audio devices for the physical security and video surveillance industries. We create network solutions to improve security and optimize business performance. We enable a smarter and safer world by creating network solutions to improve security and to find new ways of doing business.

Innovating for a smarter, safer world

The world is changing fast, and we make sure we stay ahead of those changes. While security is still our main focus, we are gradually expanding into related markets using new network-based products and solutions.

Our experience working with network video and audio solutions, analytics and access control contributes to the protection of people and property, process optimization, and increases business efficiency and information access.

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Video surveillance solutions

Video Management Software and recorders, analytics and applications.

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Access control solutions

Open, scalable and flexible access control solutions that integrate seamlessly with other systems.



Surveillance, reliable communication and remote door access combined

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Training, service and support

Academy trainings, technical support and tools help customers to get the most out of their investment.

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Audio solutions

Complete, high-quality audio solutions to improve security, make live or scheduled announcements.



For a country of just 10 million people, Sweden has an extraordinarily large number of successful industrial companies. Fallon Dasey is an Australian creative agency with a focus on helping Swedish businesses communicate their messages worldwide.

Based at Manly on Sydney’s northern beaches, the agency produces creative content including films, customer stories, reports and brochures for Swedish corporates and their Australian subsidiaries. Fallon Dasey’s team members are a mix of Australians and Swedes. The business’s direct customers include Sandvik Australia, Saab Australia, Saab Group and Skanska. Via partner agencies, the team produces content for Swedish businesses including SKF, Trelleborg, Axel Johnson, Atlas Copco and more.

Fallon Dasey was founded by Daniel Dasey a former Sydney Morning Herald editor. Daniel lived with his Swedish wife, Karin, and young family in Stockholm from 2012 and 2015. He worked on staff for two large Swedish content agencies, producing content for clients ranging from Scania and Ericsson to ABB, IKEA, ASSA ABLOY and Elekta. Daniel was seriously impressed by the efficiency and innovation shown by Swedish companies, as well as their commitment to high values and diversity.


When the family returned to Australia in 2015, Daniel was keen to replicate the Swedish content agency model here. Fallon Dasey initially just offered writing services. But the offering was substantially widened in 2019. The business now provides services including photography, filmmaking, Swedish-to-English translation, graphic design, web design, advertising campaign production, annual report production, magazine production and social media management.


The 2022 financial year is proving especially busy and the Fallon Dasey agency has been working on content for global websites, SEO projects and annual reports. However, our network of creative professionals is also expanding meaning we have the capacity to take on new clients and deliver a wider range of services to existing customers.


View Fallon Dasey’s brand video here:

Download a capability statement here:

View Fallon Dasey’s portfolio here:

Fallon Dasey Capability Statement

Fallon Dasey Content

Primary contact:

Daniel Dasey

0449 119842

18 Lakeside Crescent, North Manly, NSW


SignUp Software was founded in 1999 and launched ExFlow in 2003. SignUp Software is family owned. Over the years SignUp Software has built a solid reputation on Microsoft Dynamics expertise showcased by their AP and invoice process automation solution ExFlow.

ExFlow by SignUp Software is a built-in, feature-rich AP Invoice Automation solution developed specifically for Microsoft D365 Finance and Operations (AX) and Microsoft D365 Business Central (NAV). ExFlow enables organizations to increase efficiency, transparency, and control in their AP Invoice process, driving down costs while generating substantial process savings. More than 1,100 customers processing more than 50 million invoices annually rely on ExFlow to empower their AP Invoice Process across the globe.

SignUp Software was founded in 1999 and launched ExFlow in 2003. Fueled by an entrepreneurial mindset, SignUp Software is a global forerunner of financial process automation inside Microsoft Dynamics 365. SignUp currently operates out of Stockholm, Sweden (HQ), Denmark, North America and Australia and count approximately 90 employees across the globe.

Contact details:

SignUp Software Pty LTD
Three International Towers, Level 25, 300 Barangaroo Avenue
Barangaroo NSW 2000, Sydney, Australia
Tel: +61 2 8069 8977



Radford Retail Solutions is a family owned Australian business that has successfully installed over 5000 premium quality customer guidance solutions since 2001 and is the 1st choice for Australia’s and New Zealand’s largest FMCG and grocery retailers. Radford is proud to be the exclusive distributor for the Swedish ITAB Group products and services portfolio.

Through organic growth and strategic business acquisitions, ITAB is now one of Europe’s leading players in shopfitting concepts. Resolute and gradual growth has produced a group with market presence not only in large parts of Europe but now globally with over 28 countries and 19 production sites with global revenue exceeding $1 billion AUD.

The ITAB groups mission is to help customers turn consumer brand experience into physical reality with their know-how, solutions, and ecosystem of partners. They co-create with customers, efficient retail solutions that deliver convenient and inspiring consumer experiences.

The ITAB offer includes consultative design services, custom-made interiors, checkout systems, consumer guidance solutions, professional lighting systems and interactive digital solutions for the physical retail store environment and Radford can provide all of the ITAB solutions to businesses here in Australia.

With a global network of retail partners, ITAB products and services are featured in retailers across the globe, including IKEA, H&M, Uniqlo, ASDA and Polestar.

In Australia, Radford continues to partner with Woolworths, Coles, ALDI and IKEA to name a few to deliver innovative Retail Guidance and Checkout solutions and in 2022 will provide design led lighting solutions to launch the Polestar Spaces and BoConcept rollouts. 

Contact:   |


The first company in the Amokabel group was established in 1992 in Alstermo Sweden. By focusing on technological development and modernisation, Amokabel managed to organically build a very profitable and successful cable manufacturing group with a turnover of more than a billion Swedish crowns. In the last ten years Amokabel has established subsidiaries in Norway, the UK and in 2021, Australia.

Initially, Amokabel engaged solely in sales in Sweden. Today, the majority of sales are export sales. Together with Amokabel’s own sales offices and extensive agent and distribution network, the company has a global presence. Amokabel supplies a diverse range of customers, including many of the world’s largest airports, power distribution companies globally and Amokabel’s consumer-packaged installation cable can be purchased in most stores in Scandinavia.

Sustainability is a key focus at Amokabel and the company has invested heavily in renewable energy. Amokabel has its own solar power, wind power and hydropower, making it the only cable factory in the world to produce more renewable energy than it consumes.

First and foremost, Amokabel’s business is characterised by innovation. The need for cable is constantly changing and modern times require new solutions. Structures, conductors, plastics and packaging are evaluated constantly and are continuously updated.

Another key philosophy is to focus on the needs of the customer. Amokabel has low requirements for minimum volumes and can easily reset production for quick delivery.

Amokabel’s connection with Australia started in 2016 when Amokabel (the world’s leading producer of Covered Conductor) and local engineering firm Groundline were awarded a Victorian Government grant to assist with the development of a Covered Conductor product that was specifically designed to meet the requirements of the harsh Australian operating environment.

The Covered Conductor solution developed by Amokabel/Groundline has now been deployed successfully in a variety of Victorian locations by AusNet, Powercor and United Energy and approved by Energy Safe Victoria.

Amokabel’s product is of high significance to rural Australia as CSIRO research from 2017 has found that the fire risk reduction from using Covered Conductor is between 98.4% and 99.0%, which is comparable to undergrounding at 99.1%. As Covered Conductor can be installed for less than one quarter of the cost of undergrounding, this makes Covered Conductor by far the most cost-effective bushfire risk reduction technology available today.

In addition to bushfire risk reduction, Amokabel’s Covered Conductor provides a major increase in network reliability. With some Australian distribution companies citing that two-thirds of their outages are vegetation related, the benefits of covered conductors in reducing outages and related restoration time are significant.

Another benefit of Covered Conductor is the increased safety that the fully covered solution provides to line workers, the general public and Australian wildlife.

With climate change set to increase the number of high fire danger days ahead, Covered Conductor by Amokabel is the only large scale, economical and safe technology solution that has been developed, tested and trialled in Australia.

Amokabel believes that its Covered Conductor product has the potential to be a game changer in Australia with regards to preventing powerline-initiated bushfires. To this end, the company founded Amokabel Australia in 2021. The company is based in Canberra and led by Steve Rutland, an experienced international executive who has led companies in Sweden, Australia and the Middle East. Steve speaks fluent Swedish and is passionate about the use of Amokabel’s technology to protect rural Australia. Although the company is primarily focused on the Covered Conductor solution, it also represents the full range of Amokabel cable-based products in Australia.


Amokabel Australia Contact Details:

Steve Rutland

Mobile: 0448009673



Swedish software company Novacura help businesses take control of their business processes. The company’s process automation platform Novacura Flow allows users to create simple, user-friendly, repeatable applications that put the right data in the right place at the right time. Thanks to this, companies are able to keep their systems and processes completely in sync and can unlock new levels of adaptability to make sure their end-users can quickly respond to changing business needs.


It all started in 2005 in Hovås, just outside of Gothenburg Sweden, when the founders of Novacura asked: “Why should our clients have to adapt to a static system instead of getting access to an efficient solution, tailor-made to suit their business?”

This was when we realized that instead of trying to create one tool that manages everything, we’d instead focus on a tool that helps businesses get more out of the tools they already have. Something that puts business processes front and center, and makes technology fit the process (instead of the other way around).

Novacura was founded in February 2005. The first system developer was hired at the beginning of 2006. Since then, the company has grown to 15 offices in 9 countries on 3 continents. And we continue to grow organically, year after year.

Why? Because our customers have seen real value in what Novacura provides them: a way to easily adapt to changes, continuously improve their business processes, and significantly improve their profits year after year.




Novacura Australia

Anders Liljeqvist, Director & Sales Manager AU/NZ


Sandvik is a high-tech and global engineering Group with about 37,000 employees with a strong commitment to enhancing customer productivity, profitability and sustainability.


Sandvik operations are based on unique expertise in materials technology, extensive knowledge about industrial processes and close customer cooperation. This combination, coupled with continuous investments in research and development (R&D), has enabled Sandvik to achieve world-leading positions in the following areas:
  • Tools and tooling systems for industrial metal cutting
  • Equipment and tools, service and technical solutions for the mining and construction industries
  • Advanced stainless steels and special alloys as well as products for industrial heating

Business areas

The Sandvik Group conducts operations in four business areas with responsibility for research and development (R&D), production and sales of their respective products and services.


Sandvik Manufacturing and Machining Solutions

A global market-leading manufacturer of tools and tooling systems for advanced industrial metal cutting. Products are manufactured in cemented carbide and other hard materials such as diamond, cubic boron nitride and special ceramics. The business area also comprises the areas of additive manufacturing and digital manufacturing.
More about Sandvik Manufacturing and Machining Solutions

Sandvik Mining and Rock Solutions

A globally leading supplier in equipment and tools, parts, service and technical solutions for the mining and construction industries. Application areas include rock drilling, rock cutting, loading and hauling, tunnelling and quarrying.
More about Sandvik Mining and Rock Solutions

Sandvik Rock Processing Solutions

A leading supplier of equipment, tools, parts, service and solutions for processing rock and minerals in the mining and construction industries. Applications include crushing, screening, breaking and demolition.
More about Sandvik Rock Processing Solutions

Sandvik Materials Technology

A world-leading manufacturer of advanced stainless steels and special alloys for the most demanding industries. The offering covers a large variety of product forms, such as tube, pipe, bar and strip steel as well as products for industrial heating.
More about Sandvik Materials Technology


Sustainable Business

Sandvik is committed to using engineering and innovation to make the shift towards a more sustainable business. Integrating sustainability into our business model and ways of working creates value for all stakeholders: customers, employees, shareholders as well as society.

We take a holistic approach, including the entire value chain into our sustainability agenda. Our main contribution to sustainability is through our products and we work together with our customers and suppliers for more productive, safer and more sustainable solutions.

Sustainability goals

Our 2030 Sustainability Goals in the areas of Climate, Circularity, People and Fair Play form the basis for our sustainability agenda. It includes the areas we consider most material and where we can make a difference.


The Andrews Group manages the development of globally renowned architectural and interior design brands. A family owned business, spanning over 40 years, The Andrews Group is proud to partner with BOLON, a Swedish design brand delivering sustainable and innovative flooring solutions.

Over 70 years ago in Stockholm, Sweden an idea came to life. Textile waste became rugs and BOLON was born. Today, Marie and Annica Eklund, the third generation of the family to manage the business, have transformed the company into a design-led innovator that fuses flooring with the boundless creativity of the fashion and design worlds.

“We believe in design for the long run. Where durability and aesthetics are equally important. Where cleanability and maintenance come naturally. Where honest sustainability stands above it all. Great design is design that lasts. It is an art of performance.” – Marie & Annica Eklund

With a broad colour palette of colours, shapes and expressions, designing with BOLON flooring is limited only by the imagination. Favoured by world renowned brands and boasting collaborations with industry leading designers, including Jean Nouvel and Missoni, Bolon sets the foundation for great interior experiences across a range sectors, including Commercial, Hospitality & Hotels, Museums, Healthcare, Education, Retail and Residential.

Since its inception, sustainable innovation has been a focus for BOLON. From combining development and manufacturing in Ulricehamn, which gives control and the opportunity to optimise resources to benefit the environment, to focusing on sustainability throughout the chain, it’s a journey of innovation that starts long before flooring is produced and long after it has fulfilled its intended purpose. Proof of their commitment to the planet, BOLON products and processes have been awarded stringent environmental certifications.

With a global network of distribution partners, BOLON features in projects across the globe, including Australia. Clients include Armani, Sheraton Hotels, Volvo, Netflix, Google, Chanel and Unicef, to name a few.

The Andrews Group has exclusively managed the BOLON brand in Australia over the past 15 years.  They are proud to work with renowned and awarded Architects and Designers to contribute to beautiful and functional spaces through the delivery of BOLON flooring.

To support the growth of BOLON in Australia, The Andrews Group opened a BOLON Showroom in Paddington, Sydney in 2020. The flexible space showcases BOLON’s full range of collections and is a hub of design where tactile flooring and artistic installations serve as a backdrop for a rotating program of workshops and events. The business continues to develop and grow year on year, with the introduction of new collections and greater brand awareness and loyalty in the Australian market. The increased focus on sustainability and more recently, health & hygiene, have contributed to the growth of Bolon in Australia given its high-performance benefits, sustainability credentials and suitability across a range of sectors and spaces.   |




Scania is a world-leading provider of transport solutions, including trucks and buses for heavy transport applications, combined with an extensive product-related service offering. Scania offers vehicle financing, insurance, and rental services to enable its customers to focus on their core business. Scania is also a leading provider of industrial and marine engines. 

Scania operates its own research and development, manufacturing and sales operations, based in Södertälje, and has a strong corporate focus on driving the shift towards a sustainable transport system, creating a world of mobility that is better for business, society and the environment. Scania aims to deliver tangible results reducing its carbon footprint while ensuring it meets the demands of a growing population – profitably and sustainably. Scania recognises that currently there are significant shifts in society, which will undoubtably impact on the transport industry. Electrification and autonomous technology will disrupt this industry, while exciting new business opportunities are emerging. Scania is choosing to reshape its business model in close cooperation with current and new customers to explore these opportunities and use them to drive growth. One key priority going forward is to move away from developing products and services to developing solutions.

In May 2020, Scania became the world’s first heavy commercial vehicle manufacturer to have climate targets formally approved by the Science Based Targets initiative. The targets include halving carbon emissions from its own operations from 2015 to 2025 as well as reaching a 20 percent reduction of CO2 emissions from its trucks and buses when in use, which constitutes more than 90 percent of Scania’s environmental impact. Research and development activities are mainly concentrated in Sweden. Production takes place in Europe and Latin America with facilities for global interchange of both components and complete vehicles. In addition, Scania has regional product centres in Africa, Asia and Eurasia. Scania is part of TRATON GROUP. Under this umbrella the brands Scania, MAN and Volkswagen Caminhões e Ônibus work closely together with the aim to turn TRATON GROUP and its brands into a Global Champion. With 50,000 employees in about 100 countries, Scania’s sales and service network is strategically placed at the disposal of its customers. In 2020, Scania delivered 66,900 trucks, 5,200 buses as well as 11,000 industrial and marine power systems to customers. Net sales totalled in excess of SEK 125 billion, of which over 20 percent were services-related.

Scania is celebrating 130 years of innovation in 2021. From its founding as a privately owned wagon-building company back in 1891 to today’s connected vehicles, Scania has enjoyed an unbroken journey of success. The privately owned wagon-building company Vabis was established in Södertälje and produced open wagons and transport wagons. Twenty years later, Scania-Vabis was created through the amalgamation of Vabis with the Malmö-based, privately owned machine-manufacturing company Scania. In 1923 the company developed a four-cylinder, overhead-valve engine that proved to be powerful and reliable when used in trucks and buses. The first diesel engine was developed in 1936. In 1961, Scania-Vabis built on its success in Brazil by opening its first ever production facility outside Sweden in São Bernardo do Campo, near São Paulo. In 1969, Scania celebrated the birth of its now legendary V8 engine, the successors of which remain the flagship powerhouses of the business today.

From the initial 350 hp V8 engine, Scania has continuously developed the concept into the fuel-efficient 16.4-litre 770 hp flagship that is soon to be launched in Australia, the most powerful onroad engine available anywhere. By 1980 Scania took another significantly innovative step by introducing its first modular commercial vehicle range, a concept that underpins its truck range today. In 2000, Scania built its one millionth vehicle and in 2009 its collaboration with Chinese bus builder Higer culminated in the launch of the mass produced Scania A-series range. Underlining Scania’s long-term commitment to reducing its environmental impact, Scania launched its first Euro 6 compliant engines in 2011, two years ahead of the mandate. The New Truck Generation was launched in 2016 which offers the highest level of driver safety anywhere in the world, incorporating the first use of side curtain roll over airbags. By the end of 2020, almost half a million Scania trucks and buses around the world were connected through onboard data links to allow the factory (and customers) to monitor vehicle and driver performance with the aim of reducing fuel consumption and promoting greater driver awareness and safe driving techniques.

Scania has been active in the Australian heavy vehicle market for 50 years, beginning with the supply of bonneted trucks, used in the logging industry and wherever heavy duty trucks were required. Buses joined the company’s product range in 1985, and Scania has enjoyed a leading role in the provision of safe and efficient city buses across Australia ever since. For a while, Scania assembled trucks and buses in Australia, but all truck product is now fully imported along with some buses. Scania imports city and coach chassis to Australia to be bodied by local coachbuilders.

During the past decade, Scania has enhanced its product offering for Australian truck and bus operators and now commands around 10 percent of the Australian heavy duty truck market (above 16-tonnes) and around 30 percent of the bus market. Scania also supplies irrigation engines for agriculture, and marine engines for work and pleasure boats, as well as generator sets for stand-alone prime and back-up power. Scania directly employs more than 500 Australians across the country at nine company owned and operated sales and service branches based in capital cities, augmented by a national network of more than 50 independent authorised service dealers. | |


Realistic Pty Ltd, is a boutique importer & wholesaler to major, independent and specialized outlets across Australia. We deliver quality products at REALISTIC prices whilst provide outstanding service to our customers.


Realistic Pty Ltd, is a boutique importer & wholesaler to major, independent and specialized outlets across Australia. We deliver quality products at REALISTIC prices whilst provide outstanding service to our customers. We have an in house creative studio and product sourcing department capable of creating product ranges for our customers however small or large from our worldwide network.

Our success is built on our team focusing on 

Quality at a REALISTIC price – We never lose sight of the need to create and deliver extreme value with quality. 

Honesty and Integrity – We never take shortcuts.

Customer Service – We do whatever it takes.

We are committed to

· Innovative solutions you can trust.

· Identifying trends and category opportunities to increase your sales and margins.

· Creating long term, mutually beneficial partnerships that deliver REALISTIC value to both our manufacturers and clientele