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The Swedish Australian Chamber of Commerce course/workshop in digital marketing will allow you to learn the basic concepts of Digital Marketing and get your company’s digital strategy off the ground. The course will run over 5 weeks starting Wednesday 14 October with a 2-hour evening session, 7.00-9.00 pm, each week. The general format is 1-hour introduction/presentation on the session focus and 1-hour interactive workshop.
- Learn the key tools and methods for generating profitable insights from customer behaviour data.
- Learn the “Experimentational mindset” to help fuel your company’s digital growth.
- Understand the complex and interconnected ecosystem of digital marketing channels.
- Learn what it truly means to be “customer-centric” in a digital world.
- Create more profitable customer outcomes from your existing marketing budget.
The Swedish Australian Chamber of Commerce course/workshop in digital marketing will allow you to learn the basic concepts of Digital Marketing and get your company’s digital strategy off the ground. The course will run over 5 weeks starting 14 October with a 2-hour session, 7.00-9.00 pm, each week. The session format includes 1-hour introduction/presentation on the session focus and 1-hour interactive workshop.
The five sections include:
1. ONLINE CUSTOMER JOURNEYS AND CONVERSION FUNNELS – 14 October 7.00-9.00 pm
Customers won’t always buy when they first meet your brand online. In order to be successful, you need to understand the different steps in the online customer journeys and decision-making processes so that you can tailor your messaging to each step in the journey. Then you can create conversion funnels that match the steps in the customer journey.
2. DIGITAL MARKETING CHANNELS – 21 October 7.00-9.00 pm
Different marketing channels work differently. Some are very good for capturing prospects early in their buyer journey and some are really good for getting the sale when the customers are closer to the point where they make their final decision. They also have different costs and different reach and different impacts.
3. THE DIGITAL MARKETING TECH/TOOL STACK – 28 October 7.00-9.00 pm
There are several hundred or even thousands of tools out there to help the online digital marketer. We will give an overview of the main categories and examples of tools that you can easily get started with. This will help you develop a good understanding of how your web site and campaigns are performing.
4. DIGITAL MARKETING ANALYTICS – 4 November 7.00-9.00 pm
When customers and prospects go online or visit your website, they will leave a digital footprint of their activities. In order to understand how you best monetize the audiences, you are reaching you need to be proficient in digital marketing analytics. We will give you the basic building blocks.
5. CONVERSION OPTIMIZATION – 11 November 7.00-9.00 pm
The majority of the work in digital marketing is about driving visitors to your website. But once they are there there’s still a lot you can do in order to lead visitors closer to the conversion goal that you are seeking. Softly but firmly, We will learn the basic tactics in the Conversion Optimization process.
REGISTRATION & COST
The Swedish Australian Chamber of Commerce offers this course/workshop to a discounted cost:
SACC/YP Members: $125 for all 5 sessions and $45 for a single session, incl. GST.
Non-Members: $250 for all 5 sessions and $75 for a single session, incl. GST.
If you would like to register for single sessions please contact us firstname.lastname@example.org
Deadline for registrations: 30 September 2020.
John Ekman is the Head of Education at New Republique – Australia’s premier Experimentation & Conversion Optimisation Agency. Prior to joining New Republique John founded Conversionista – the Nr 1 Optimisation agency in Scandinavia. John has been in this business for 10 years and is a highly sought after speaker and instructor. He’s been helping brands like IKEA, Spotify, H&M, and Klarna to take their digital business to the next level.