SWEDELINK Newsletter Spring 2023

HEJ!

This spring edition of SWEDELINK is presenting Chamber news, new Members, lots of activities and upcoming events. The main event of the year the 2023 Swedish Business in Australia Awards & Christmas Dinner is coming up soon 23 November at the Four Seasons Hotel in Sydney, so make sure to secure your participation. Winners of the following new awards categories for 2023 will be presented: 1. Excellence in Innovation, 2. Excellence in Sustainability, 3. Excellence in Entrepreneurship, 4. Excellence in Partnership and Collaboration, 5. Excellence in Social Impact. Find out more and register for the awards here

Read the newsletter with links here: https://www.swedishchamber.com.au/?na=view&id=23

On 15 September 2023 we celebrated King Carl XVI Gustaf’s 50th jubilee

50 years as king! Quite a feat! 

King Carl XVI Gustaf, Sweden’s current monarch, ascended the throne on 15 September 1973. Carl XVI Gustaf is the seventh king of the House of Bernadotte and the longest reigning monarch in Swedish history.

But he’s been in the public eye even longer than that. Since day one, you could say, as the first and only son of Hereditary Prince Gustaf Adolf and Princess Sibylla.

Immediately after his birth on 30 April 1946, announcing the news that an heir to the Swedish throne had been born, cannons at all salute stations across the country and larger naval ships were fired. How’s that for pomp and circumstance?

Less than a year later, on 26 January 1947, Hereditary Prince Gustaf Adolf died in a plane crash, and Carl Gustaf and his four sisters were left fatherless.

On 29 October 1950, Carl Gustaf became Crown Prince of Sweden as his grandfather King Gustaf VI Adolf ascended the throne, following the death of King Gustaf V.

From his early school years, via confirmation, upper secondary school graduation and military service at the Royal Navy, to ascension, marriage to Queen Silvia and the birth of his three children, King Carl XVI Gustaf seems to always have been in the company of a photographer capturing the moment – all the way up to today. We’re thankful for that!

To mark the occasion of his 50-year anniversary, King Carl XVI Gustaf has been paying visits to all 21 of Sweden’s regions during the months leading up to this day. These visits have offered him and Queen Silvia a chance to meet with the people.

According to the 1974 constitution, the Swedish monarch has no political affinity or formal powers. His duties are mainly of a ceremonial and representative nature.

We congratulate His Majesty!

Introduction of the new SACC Young Professional Board

We are happy to introduce Henric Nordenborg – New Chair of the SACC Young Professionals Board

Henric is an Account Executive, Corporate Development at SS&C Intralinks in Sydney. He hails originally from a farm near the small country town of Väderstad, Sweden, but has considered Australia his home since 2016 when he made the move “down under” to pursue his second undergraduate degree in Business at Bond University. He presently serves as an Account Executive in the Financial Technology sector. Pyrmont is now his chosen residence, where he resides with his partner and their beloved Cavoodle puppy named Otto. Beyond his professional life, Henric’s passions encompass networking, globetrotting, sports, and sailing. Furthermore, his heart is deeply committed to community engagement and he has a strong commitment to fostering a positive change in the world. LinkedIn: Henric Nordenborg

We also take this opportunity to thank SACC Young Professionals previous Chair Therese Nithenius who did a brilliant job leading the YP Board and its members. Therese was also a key initiative taker to introduce the SACC Mentorship Program in 2021. THANK YOU Therese and well done!
Henric has 4 fellow board members in his team, Linda Eriksson, Ellen Caire, Johannes Nordqvist and Johan Ekerlund who will now engage in SACC YP events and activities. Meet the new YP Board here: https://www.swedishchamber.com.au/young-professionals/
A big welcome to Henric and the new YP Board!

Next SACC YP Event – Football celebrations continue!

During the FIFA Womens World Cup we organised a number of SACC YP catch-ups to watch the games in Sydney CBD at Cheers Bar and in Manly at the Wharf Bar. It was a huge success with hundreds of Australian Swedes gathered and creating two massive yellow walls on both sides of the bridge, cheering and celebrating passionately. Now that the World Cup dust has finally settled, the women certainly delivered on their promises and hosted a medal celebration on home turf (at least for us Australian-Swedes), and what a celebration it was!
After a somewhat disappointing loss to the Spanish team, which unfortunately cost us Sweden’s first shot at gold, the women at least managed to run circles around “the Matildas” and not only secure the bronze medal but also clinch the top spot in the FIFA world rankings.
We believe this is certainly worth celebrating. Therefore, in our capacity as the Swedish-Australian Chamber of Commerce’s Young Professional division, we will be gathering at the Garden Bar at the Paragon Hotel in Circular Quay on Saturday, September 23rd at 6:00 PM.
Event details
Date: Saturday 23 September
Time: 6:00 PM – 8:00 PM
Location: Garden Bar at the Paragon Hotel in Circular Quay, 1 Loftus St, Sydney NSW 2000

 P.S. Sweden is actually facing Spain in a friendly match later in the night, so for those of you eager for a rematch, this is your chance to dig out your Swedish colors and come together again. The match will be shown at Cheers, and the gathering for this match is at 2:00 AM.

Will we see you on the 23rd?

Cheers from SACC YP 

SACC Sustainability Committee – Update

The SACC Sustainability Committee is attracting more members and we are delighted to welcome the following new company representatives:

Laurissa Mirabelli, Head of PR & Communications at Polestar Australia

George Ltaif, Director, Marketing & Communications at Arjo South East Asia Pacific

Harry Byrnes Howe, Director at EQT Partners Australia

 

The committee regularly post success stories on LinkedIn here are the latest stories from AstraZeneca, Sandvik and Tetra Pak:

CLICK HERE OR ON IMAGE TO SEE VIDEO CLIP

Next Sustainability Committee Event is set to take place on 24 October a virtual event with focus on Sustainable Food & Beverage 

Date: 2 November 2023 at 5-6 pm (AEDT),  7-8 am (CET)

Format: Virtual Event with presentations followed by discussion and Q&A

Companies presenting: ABB, Alfa Laval and Tetra Pak

Host: SACC Sustainability Committee

More event details will be available soon.

Enter for the Swedish Business in Australia Awards 2023

The Swedish Australian Chamber of Commerce would like to take this opportunity to invite you to participate in the 2023 Swedish Business in Australia Awards. The awards provide a great platform for companies and individuals to showcase their business within the Swedish-Australian business community and present the importance their business plays. It is also a great opportunity to be recognised at a state and national level for being a business leader in an area, a specific project or field of expertise, and offers invaluable promotional possibilities.

Once again, we are pleased to have the opportunity to co-host this event with the Embassy of Sweden. Eligible winners of the Business Awards will be presented at the Swedish Business in Australia Awards & Christmas Dinner 23 November 2023 at the Four Seasons Hotel in Sydney. Find out more and purchase tickets here.

BENEFITS OF ENTERING

Nominating your business for the Swedish Business Awards provides businesses/ professionals with an unparalleled opportunity to:

‣  Gain recognition at regional, state and national level

‣  Raise the profile and showcase businesses/professionals throughout the awards campaign

‣  Build a reputation for excellence within and outside of your industry

‣  Boost employer morale through the recounting of business success

‣  Marketing opportunities

‣  Credibility and endorsement as being a leading business/professional

The Awards are run on a non-profit basis and acknowledge Swedish business achievements in Australia. Award recipients are Swedish related businesses and professionals that demonstrate the core values of business excellence and achievements that have helped to develop a positive profile for Swedish business in Australia. The jury consists of selected independent Directors of SACC. Finalists and award winners will be expected to be members of the SACC prior to the awards presentation. www.swedishchamber.com.au/membership/

Entries for the 2023 award categories are now open and we welcome any company/enterprise/business executive or entrepreneur in Australia with a strong relationship with Sweden to nominate. We also encourage organisations and individuals to nominate for a specific project for example a sustainability focused product/service, an innovative campaign, or change.

AWARD CATEGORIES 2023

1. Excellence in Innovation

Open to all Swedish or Swedish-Australian businesses; large or small, newcomer or established. Recognises businesses that have made significant contributions to their industry through the introduction, improvement and implementation of an innovative solution or idea, a method, technology, process or application, new, existing or long-term.

2. Excellence in Sustainability

Recognises organisations that execute initiatives that demonstrate leadership and commitment to sustainable business practices in planning, operations, specific projects, marketing and/or in line with the United Nations Sustainable Development Goals (SDG’s) to achieve a sustainable future. We encourage businesses of all sizes and sectors that go above and beyond to achieve any of the SDG’s, to reduce the impact of their operations on the environment and/or provide products and services that have positive environmental outcomes.

3. Excellence in Entrepreneurship

The Excellence in Entrepreneurship award recognises the efforts and achievements of exceptional entrepreneurs, individuals and businesses (large or small) who are working in the field of entrepreneurship development.

4. Excellence in Partnership and Collaboration

This award is intended to recognise achievements associated with partnerships and collaborations that develop, maintain, and grow successful Swedish-Australian collaboration, knowledge exchange, R&D, and creative and sustainable business development.

5. Excellence in Social Impact

Recognises businesses/organisations/individuals that implement initiatives that have a positive and sustainable impact on the community and generate outcomes that have a long-term benefit. Initiatives can include but are not limited to projects, programs, processes, systems, developments, ventures and undertakings.

Note – businesses/professionals may nominate for more than one award, however separate nominations are required for each category

ENTRY DETAILS

Any organisation/professional/business executive in Australia can nominate. Nominations can be made by the organisation/individual (self-nomination) or another party, providing the nominated organisation/individual is informed and agrees to the nomination. All nominated organisations will be contacted for their agreement to be nominated and judged.

Finalists and award winners will be expected to be members of the SACC prior to the awards presentation. www.swedishchamber.com.au/membership/

Deadline for entries is 31 October 2023.

Please submit all details via the online entry form: https://www.swedishchamber.com.au/business-awards-entry-form/

If you would like to include examples, data, ppt, video clips or photographs these can be included as file attachments at the end of the form. If you have any questions or issues with registering please contact us.

Awards winners 2020: https://www.swedishchamber.com.au/the-swedish-business-in-australia-award-winners-2020

Awards winners 2021: https://www.swedishchamber.com.au/the-swedish-business-in-australia-award-winners-2021

Update from the European Australian Business Council (EABC)

EABC Business Mission to Europe 2023 – Stockholm Visit

Each year, the EABC undertakes a high-level Business Mission to Europe as an initiative to strengthen bilateral relationships with European governments, institutions, business leaders, peak industry groups and policy and research organisations. This year our delegation travelled to Berlin, Brussels, Stockholm, Paris and London, in June and July with 25 senior business and organisational leaders from a diverse range of industry sectors, and leading research-intensive universities.

In Stockholm the delegation was delighted to be joined by members of the SACC Board for meetings with Trade Minister Johan Forssell; Jacob Wallenberg, Marcus Wallenberg and Investor AB colleagues; Hans Wallmark MP, Swedish Defence Commission Chair; Dr Anna Breman, Sveriges Riksbank First Deputy Governor; Henrik Isakson, Confederation of Swedish Enterprise Director for Trade Policy; the leaders of Ericsson, H2 Green Steel, LKAB, Northvolt, Saab AB, Scania Group, SSAB and Talga Group; among others.

Delegates gained insights into the political, economic and regulatory outlook for Sweden and for Europe (from a Swedish perspective); geopolitics and trade policy, regional security and defence industry; Sweden’s green transition, with a focus on clean energy, sustainable mining and the decarbonisation of major industries; industrial policy and the central role of innovation, science and research for remaining competitive. Please find copies of some of the presentations from the Stockholm programme.

Link: Presentations Password: businessmission23

EU-Australia FTA Negotiations – State of Play

The 15th round of negotiations was held in Brussels between 24 and 28 April 2023 (official reports available here and here). The round was very constructive, with 11 chapters and sub-chapters and 5 annexes provisionally closed in a week – a feat when one considers only 13 chapters, sub-chapters and annexes had been provisionally closed prior to this round.

The following issues were provisionally concluded:

Technical Barriers to Trade including four annexes on Conformity Assessment, Motor Vehicles and Parts, Cosmetics and Complementary Medicines. The negotiators agreed to apply a dispute settlement mechanism to the whole chapter and its annexes, along with its application to the Australian State and Territories. Of note, conformity assessments will be facilitated for certain sectors. Most importantly, Australia has provisionally agreed to accept EU type-approval certificates for a broad category of vehicles. As a result, approvals in the EU will not need further certification before entering the Australian market, where the technical requirements comply.

Intellectual Property Rights (IPR), except Geographical Indications (GIs) – Whilst the IPR chapter was provisionally closed, including general provisions on the recognition of the interests of Australian First Nations peoples, GIs remain under discussion – conflicts with prior uses for several names persist.

Rules of Origin – Negotiators successfully provisionally concluded the Rules of Origin chapter, which will establish simple, low-cost, self-certification procedures for traders to claim origin.

Digital Trade (data flows across borders, privacy, scope and source code), Sanitary and Phytosanitary Measures (including a dispute settlement mechanism), Sustainable Food Systems, Financial Services, Cross Border Trade in Services, Trade Remedies (except for issues linked to the final goods market access outcome), Anti-Fraud, Rules of Procedures of the Trade Committee and The Preamble.

Government Procurement – Negotiators provisionally closed this chapter during intersessionals ahead of the 15th round. Australia has agreed to match its most ambitious treaty-level commitments for EU suppliers. EU companies would enjoy the legal right to tender for an additional EUR 9.9 (AUD 15) billion annually of services contracts across the Australian Government and all state and territory governments. This adds to the following 13 chapters, sub-chapters and annexes that had already been provisionally concluded in earlier rounds: Small and Medium-sized Enterprises, Customs and Trade Facilitation, Capital Movement, Delivery Services, Professional Services, Telecommunication Services, Maritime Services, Domestic

Regulation, Good Regulatory Practice, Transparency, Mutual Administrative Assistance in Customs Matters, Government Procurement, and Competition.

Following the 15th round, the following issues remained outstanding:

Trade in Goods – The Trade in Goods text was provisionally agreed, except for those issues linked to the final goods market access package. The sectors qualified as sensitive for the EU (beef, sheep meat, sugar and rice) had not been discussed during the 15th round.

Services and Investment – Whilst the sub-chapters on Financial Services and Cross Border Trade in Services were provisionally closed, the revised market access package was further reviewed. Of note, the temporary movement of natural persons, of key importance to businesses, is still under discussion. The EU cannot offer reciprocity to Australia as migration is not a competence of the EU but a competence of Member States. Australia is exploring with the EU mechanisms to enhance mobility. It should be noted that Australia is currently revising its migration laws and that Clare O’Neil, Australia’s Minister for Home Affairs, is considering scratching the labour market test in the future.

Subsidies and State-owned Enterprises – The chapters are well advanced. Finalisation is subject to technical matters being confirmed.

Trade and Sustainable Development – Australia rejected inserting a non-regression clause in the trade and sustainable development chapter – key provision for the EU to ensure that their trading partner agrees not to lower labour standards in the future to attract investment.

Energy and resources – Solid progress was achieved on outstanding issues including Australia First Nations peoples’ interests relating to energy and resources, third party access to energy transport infrastructure, renewable energy, and raw materials cooperation. Issues remain on energy and resources pricing issues.

What are the remaining blockages?

Since the 15th round, European Commission Executive Vice-President Valdis Dombrovskis and Australian Trade Minister Don Farrell met early June in Brussels to iron out the politically sensitive issues. The EU made an offer to Australia on the market access of sensitive products which Australia could not agree too as the offer was not commercially meaningful.

Australia and the EU have since held another two days of talks on 10 and 11 July 2023 in Brussels. However, the EU did not offer to open its market at a level that was considered commercially meaningful for Australian agricultural products – notably for beef and sheep meat.

  • Australia stated that the EU could not expect Australia to be satisfied with the sort of deal it struck with New Zealand. While the new offer to Australia is marginally better than the deal with New Zealand on beef meat, the conditionality elements included would not meaningfully improve conditions, and furthermore, the offer on sheep meat is significantly lower than that offered to New Zealand.
  • Minister Farrell said he was still optimistic of making progress. Nonetheless, he warned Australia is ready to walk away should a deal not make the light of day before the end of the year.
  • Without a commitment to an improved market access offer, Australia is reticent to offer more to the EU in the outstanding areas including temporary mobility of persons, energy (hydrogen/ critical raw materials pricing issues) and luxury cat tax. Additional areas include GIs (arrangements for four sensitive products still outstanding) and sanitary and phytosanitary measures (SPS).
  • During the last round of negotiations, the parties provisionally closed the Trade and Sustainable Development Chapter – no clarity however on what has been agreed. It has been reported that the outcome is broadly consistent with the EU-New-Zealand trade agreement, and in some respects go beyond this (e.g. more comprehensive environmental services and goods lists). The EU side is said to be happy that the deal would ensure a level playing field for EU businesses.

Next steps

  • Market access into the EU for Australian agricultural products considered sensitive by the EU is the decisive factor for a deal to be done. Australia is ready to walk away should the deal not be good enough to justify signing the FTA. For Australia to be able to ‘sell’ the deal, which imposes significant burden on domestic businesses around GIs in particular, there will need to be ‘commercially meaningful’ improvement of market access for other agricultural products.
  • Negotiations resumed on 31 August. Executive Vice-President Dombrovskis spoke with Minister Farrell over videoconference to hear from the Australian side on their internal consultations, which Minister Farrell indicated that he had to carry out after the conclusion of the last ministerial discussions in mid-July.
  • The gap between the expectations now needs to be bridged for the negotiations to progress further.
  • The time for a deal is now whilst there is a positive momentum ahead of the EU elections.

eabc.com.au

Special offer for SACC Members – B2B Marketing Leaders Forum 15-16 November in Melbourne

Melbourne’s largest marketing conference is founded and run by one of our Swedish members, Emma Roborgh.  As such we’re hoping you’ll share this with your marketing team with a $200 discount code SACC and encourage their attendance.

 

 

 

 

 

 

Forum Details:

Event: B2B Marketing Leaders Forum Melbourne 2023

Dates: 15-16 November

Venue: Crown, Melbourne

Over two days you’ll learn from two CEOs (former CMOs), a CFO and over 30 CMOs and B2B marketing leaders responsible for driving revenue, growth, accelerating pipeline and building brand for their businesses.

Speakers include:

Lisa Henderson, CEO (former CMO), Aon Affinity

Lisa, as a former CMO will share her journey to Managing Director and her recommendations for CMOs:

  • The need for CMOs to understand that most CEOs have a direct obligation to their board to drive a growth agenda
  • Finding the right metrics – what does commercial acumen as a CMO look like?
  • Putting analytically-centred marketers in strategic roles and making them strategic P&L leaders who “own” brand results and are accountable for total business results
  • Advice for presenting to the leadership team; understanding the need to focus on their pain points vs your own day-to-day agenda, the importance of being prepared to defend your data and ensure the data presented are linked to business objectives
  • Stakeholder engagement – work your network – how to be present and stay relevant in their world

George Pappas, CEO (former CMO), Linde Material Handling

As a former CMO turned CEO he’ll share what a high performing CMO/Marketing function looks like and the importance of business acumen and financial literacy in marketers. He’ll also share how he’s built a total financially astute company culture, demystifying the P&L so that every employee understands how their impact and fulfilment of customer needs results in financial benefits for the business

Trent Innes, Chief Growth Officer (Former Managing Director, Xero), SiteMinder

Cambell Holt, Head of Growth, SEEK

View full speaker line-up here: https://b2bmarketingleaders.com.au/melbourne/

Invest in your marketing team – make sure they attend Melbourne’s largest marketing conference

Register with code SACC: https://b2bmarketingleaders.com.au/melbourne/

 

We look forward to welcoming you and your team in November,
Emma Roborgh
Founder & CEO

B2B Marketing Leaders Forum Melbourne 2023 | 15-16 November

NEW CORPORATE MEMBER – Electrolux Group

CLICK HERE OR ON IMAGE TO VIEW VIDEO – BUILT IN AUSTRALIA

Electrolux shapes living for the better by reinventing taste, care and wellbeing experiences, making life more enjoyable and sustainable for millions of people.

As a leading global appliance company, we place the consumer at the heart of everything we do. Through our brands, including Electrolux, AEG and Westinghouse in Australia and New Zealand, we sell more than 60 million household and professional products in more than 150 markets every year. Electrolux is the only whitegoods manufacturer in Australia, with our Adelaide cooking plant producing around 350,000 ovens and cookers annually for sale in Australia, New Zealand and a growing number of export markets.

Electrolux has been doing business since 1919. The headquarters are located in Stockholm, Sweden, and the Electrolux share ELUXb is listed on Nasdaq OMX Stockholm. For more information go to www.electroluxgroup.com

Electrolux Offering

Electrolux products include refrigerators, dishwashers, washing machines, cookers, vacuum cleaners, air conditioners and small domestic appliances. The Group is the only appliance manufacturer in the world to offer complete solutions for both consumers and professionals.

Electrolux Purpose

Our future is determined by the way we all live our lives. That’s why we strive to improve everyday life for millions of people and the world around us. It is embodied in everything we do. In every idea, every product and every human interaction.

We believe that outstanding taste experiences should be easy for everyone. That there is always a better way to care for our clothes to make them look and feel new longer. That the home should be a place for wellbeing, a place to care for ourselves and our loved ones.

To succeed, we continuously rethink and improve our ways of working – internally, and together with our customers and partners.

By creating desirable solutions and great experiences that enrich peoples’ daily lives and the health of our planet, we want to be a driving force in defining enjoyable and sustainable living.

This is us – at Electrolux we shape living for the better.

Mission

We reinvent taste, care and wellbeing experiences for more enjoyable and sustainable living around the world.

To create these experiences we focus our innovation on three areas:

We help people make great tasting, healthy food for friends and family. An oven that cooks evenly or a hob with precise temperature controls and high speed, can enable consumers and give them the confidence and skills to do well.

We help consumers care for their clothes by making them stay new and great looking for longer. Electrolux delivers solutions that allow consumers to put their favourite clothes into the washing machine and be completely confident in the result.

People are concerned about the air that they breathe and their environment. We call that wellbeing. Electrolux helps consumers get a better home environment through floor care, air care and water care.

Drivers

The purpose is underpinned by three drivers: Act Sustainably, Create Better Experiences and Always Improve. The drivers guide our behaviours, give direction to our strategies, and convey the core of how we behave as a company.

Act sustainably

Inspire and contribute to a change for the better.

We are determined to shape living for the better of our customers and for the health of our planet. We are proud of our Scandinavian heritage and our accomplishments, but we intend to improve further and to make smarter, more resource efficient solutions available for everyone. To develop better operations for our co-workers and the communities around us. To always act ethically and respect human rights. To work together with customers and professional partners who share our desire to change for the better.

Create better experiences

Design solutions that elevate the everyday.

Experiences are in the food our customers put on their plate, the way they care for their clothes, the quality of the air they breathe or the water they drink. Better experiences not only elevate our customers’ every day, but are also mindful of our society and our planet.

Always improve

Think new and never settle.

We never settle, and are always curious and forward leaning. We see opportunities where others see problems and make things happen. That is what it takes to shape living for the better.

 

Contact details:

Mark Goodwin, Communications Manager – ANZ, APAC & MEA

Electrolux Home Products Pty Ltd

Email: mark.goodwin@electrolux.com

Web: www.electrolux.com.au

NEW CORPORATE MEMBER – Hexagon

Hexagon is the global leader in digital reality solutions, combining sensor, software and autonomous technologies.

Our solutions free our customers to harness the rapidly-increasing amounts of data, putting it to work to boost efficiency, productivity, quality and safety across industrial, manufacturing, infrastructure, public sector and mobility applications.

 

Our unique strategy.

Hexagon’s strategy targets the rapidly widening gap between the enormous amounts of data being created and the world’s ability to harness it. For more than a decade, literally billions of ‘things’ — sensors and devices — are being connected to the internet. Our unique approach is to create value by freeing our customers to actually use all this data — to put it to work in new, world-changing ways.

The outcomes we seek.

At our very core is a powerful vision of a future where data is fully leveraged so that business, industry and humanity sustainably thrive. We believe in a world where economic growth does not come at the expense of the planet and its people, and that we should drive sustainability efforts in every aspect of our business.

Our goal is to empower our customers with the freedom to use data to its greatest potential — the freedom to innovate, the freedom to thrive, the freedom to ensure a sustainable planet for future generations.

Hexagon (Nasdaq Stockholm: HEXA B) has approximately 24,000 employees in 50 countries and net sales of approximately 5.2bn EUR. Learn more at hexagon.com and follow us @HexagonAB.

 

Contact details:

Caroline Taylor, Marketing Director, Asia Pacific

Hexagon Safety, Infrastructure & Geo-Spatial Division

Email: caroline.taylor@hexagon.com

Web: www.hexagon.com

NEW START UP MEMBER – Berkeley Communications

 

Berkeley Communications is a strategic communications and B2B storytelling agency that specializes in delivering strategic and creative PR programmes for innovative B2B brands; with particular focus on Technology, Innovation or purpose-led organisations.

We are a growing team of senior consultants and offer the whole range of communications strategy and activation services, including PR, social, content, sponsorship leverage, brand strategy and more.

As leaders in business and brand storytelling, we offer general and tailored, industry leading workshops that educate individuals and brands in how to master corporate narrative development. For us, corporate storytelling sits at the core of any communications program and we believe it should be embedded in the corporate DNA of every B2B brand. This is why have developed our own Storytelling Academy.

Our Swedish Managing Director Povel Torudd has spent +20 years working for some of the world’s leading brands in B2B and B2B2C technology, including 10 years for a global cybersecurity brand where he specialised in cyber incident communications and executive media training as well as ESG, sponsorship and global brand communications.

Our local operations started in February 2023, and we currently offer our services in Australia, New Zealand and Singapore. We are part of the Berkeley Communications Network (HQ in London) which is over 20 years old and has a global footprint with branch offices in Germany, USA and now also Australia as well as with a franchisee network (+20 agencies in total) that license Berkeley’s unique Storytelling Academy training and agency IP. This allows us scale-up campaigns globally for our Australian clients when required.

The Australian market plays an important role for any ambitious multinational brand, not only for the Australian audiences but also as a gateway for strategic communications into the wider APAC region. We have seen strong interest in our Storytelling Academy workshops since we launched and commonly receive feedback that there is an opportunity for storytelling to mature in Australia. Our plan is to play a central role in this PR movement and share the tools and processes we have developed as an agency to decode and re-code corporate messaging into something more human, emotional and with more potential to help build brand affinity and audience engagement.

 

SACC MEMBER OFFER: Berkeley Communications are running a virtual Storytelling Masterclass on 28 September at 2pm EAST, and offer SACC Members a 50% discount. 

Please find out more info and register here using discount code SACC2023: https://www.eventbrite.com/e/berkeley-academy-australia-apac-b2b-storytelling-masterclass-online-tickets-680191871197

 

Contact details:

Berkeley Communications Managing Director, Povel Torudd, is our SACC contact. Originally from Lund in Sweden, he’s called Australia home since 2002. We are still building the team here since our Australian launch about 6 months ago, and it currently consists of experienced senior consultants. Our approach is to be able to scale up fast as our client portfolio grows and has the added benefit of being able to tap into the Global Berkeley Communications network for additional staff resources or vertical expertise when needed.

Email: Povel.Torudd@berkeleypr.com

Web: berkeleypr.com