NEW START UP MEMBER – Berkeley Communications

 

Berkeley Communications is a strategic communications and B2B storytelling agency that specializes in delivering strategic and creative PR programmes for innovative B2B brands; with particular focus on Technology, Innovation or purpose-led organisations.

We are a growing team of senior consultants and offer the whole range of communications strategy and activation services, including PR, social, content, sponsorship leverage, brand strategy and more.

As leaders in business and brand storytelling, we offer general and tailored, industry leading workshops that educate individuals and brands in how to master corporate narrative development. For us, corporate storytelling sits at the core of any communications program and we believe it should be embedded in the corporate DNA of every B2B brand. This is why have developed our own Storytelling Academy.

Our Swedish Managing Director Povel Torudd has spent +20 years working for some of the world’s leading brands in B2B and B2B2C technology, including 10 years for a global cybersecurity brand where he specialised in cyber incident communications and executive media training as well as ESG, sponsorship and global brand communications.

Our local operations started in February 2023, and we currently offer our services in Australia, New Zealand and Singapore. We are part of the Berkeley Communications Network (HQ in London) which is over 20 years old and has a global footprint with branch offices in Germany, USA and now also Australia as well as with a franchisee network (+20 agencies in total) that license Berkeley’s unique Storytelling Academy training and agency IP. This allows us scale-up campaigns globally for our Australian clients when required.

The Australian market plays an important role for any ambitious multinational brand, not only for the Australian audiences but also as a gateway for strategic communications into the wider APAC region. We have seen strong interest in our Storytelling Academy workshops since we launched and commonly receive feedback that there is an opportunity for storytelling to mature in Australia. Our plan is to play a central role in this PR movement and share the tools and processes we have developed as an agency to decode and re-code corporate messaging into something more human, emotional and with more potential to help build brand affinity and audience engagement.

 

SACC MEMBER OFFER: Berkeley Communications are running a virtual Storytelling Masterclass on 28 September at 2pm EAST, and offer SACC Members a 50% discount. 

Please find out more info and register here using discount code SACC2023: https://www.eventbrite.com/e/berkeley-academy-australia-apac-b2b-storytelling-masterclass-online-tickets-680191871197

 

Contact details:

Berkeley Communications Managing Director, Povel Torudd, is our SACC contact. Originally from Lund in Sweden, he’s called Australia home since 2002. We are still building the team here since our Australian launch about 6 months ago, and it currently consists of experienced senior consultants. Our approach is to be able to scale up fast as our client portfolio grows and has the added benefit of being able to tap into the Global Berkeley Communications network for additional staff resources or vertical expertise when needed.

Email: Povel.Torudd@berkeleypr.com

Web: berkeleypr.com

 

Stay up to date with regular news from “Swedes Worldwide – Svenskar i Världen”

Swedes Worldwide – Svenskar i Världen (SVIV) is an independent, non-profit organisation founded in 1938. We hold the unique role as the representative of approx. 700 000 Swedes who study, work or for other reasons live abroad. 

SVIV serves as the Swedes living abroad’s voice in Sweden. They monitor their interests and issues, such as citizenship, passport, taxation, voting, and pensions and conduct advocacy and lobbying through contacts with parliamentary parties, authorities, organisations, media, and other influencers.  

SVIV also acts as a consultative body on matters concerning Swedes living abroad and they have the responsibility to ensure that their needs and rights are safeguarded in various referrals.  

Additionally, SVIV gives advice and support to members and partners. They do that in collaboration with worldwide representatives, and experienced experts within the fields of interests of our members and partners. 

Find out more about Svenskar i Världen SVIV here: https://www.sviv.se/

The Swedish School in Sydney – Enrolment open for 2024

 

The Swedish School in Sydney is open for enrolment!  

The school in Sydney provides weekly Swedish lessons K-HSC for students with Swedish heritage. The Swedish School provides qualified teachers in small groups face to face and online. The school is very popular, you are welcome to try a lesson for free  – Students thrive in an engaging and fun environment!

Svenska Skolan i Sydney har intagning nu, missa inte det! Skolan erbjuder svenskundervisning i små grupper Kindy – HSC två timmar i veckan på flera platser i Sydney samt online. Skolan har kvalificerade lärare, lärorika och roliga lektioner – välkommen på en gratis provlektion! Läs mer och anmäl er direkt på skolans hemsida

Read more and enrol now on the schools website www.swedishschoolinsydney.org.au

What a football month we had in August! The SACC and YP supported 14 events together with the Swedish community across Australia

FIFA Women’s World Cup 2023, what a success!

Never have we seen so much focus and celebration of women’s football before – CONGRATULATIONS AUSTRALIA & NEW ZEALAND amazing hosts, well done!

Here are images and a video clip from events the SACC supported in Sydney, Melbourne, Perth and Brisbane. Huge thank you to all Swedes and Swedish organisation representatives and community members across Australia for fantastic events to cheer for our teams! Amazing to see how the events brought our communities together.

 

         

The Embassy of Sweden caught football fever in Australia and New Zealand

The Embassy of Sweden started to engage with Football Australia at an early stage to explore possibilities to increase visibility for women’s football and the FIFA Women’s World Cup in Australia and New Zealand.

During their visit to Australia in February the Their Royal Highnesses Crown Princess Victoria and Prince Daniel met with the Matilda’s Head coach Tony Gustavsson and players in his team. In fact, eleven of the players in Australia’s national squad play for clubs in the Swedish top division Damallsvenskan – a showcase of the strong people-to-people relationships existing between Sweden and Australia.

Once the tournament was underway the Embassy attended several games including the bronze medal match between Sweden and Australia. The matches were not only an opportunity to cheer for our Swedish team and to connect with fans but also to meet Australian and New Zealand officials. Prime Minister Anthony Albanese and the leader of the Opposition Peter Dutton were both present for the final game in Brisbane.

Together with the Embassy of Italy the Embassy organized a pub screening of the Sweden-Italy game. In conjunction with the tournament the Embassy also participated in a gender equality symposium in Brisbane as well as an event on football and diplomacy organized by Football Australia and the New Zealand High Commission in Canberra.

The Embassy thanks and congratulates the hosts Australia and New Zealand for organizing an extraordinary World Cup and for lifting women’s football to new hights. We congratulate the Swedish and Australian teams for amazing performances and thank the Swedish Football Federation, the Sweden-Australia Chamber of Commerce, our Swedish honorary consulates and all the individual enthusiasts that contributed to making the World Cup a big party for Swedish fans.

Per Linnér