SACC Perth WA – Strengthening business ties

Figge Boksjo says Swedish business values are well respected.

Photo: Attila Csaszar Strengthening business ties

Author: Matt Mckenzie

Published: Wednesday, 21 March, 2018

Two new business groups plan to strengthen Western Australia’s economic links with innovative overseas economies, with the Swedish Australian Chamber of Commerce and WA Singapore Business Connect opening Perth chapters.

Figge Boksjo, who is chair of the WA branch of the Swedish Chamber, told Business News the organisation would join with the local embassy and trade council to enable and engage Swedish-Australian businesses.

It is the third Swedish business chapter in Australia, joining a branch in Melbourne and the original in Sydney, which has operated for more than a century.

Some of the best-known members of the WA chapter, which opened earlier this month, are homewares retailer Ikea, fashion store H&M, carmaker Volvo and conglomerate Saab, Mr Boksjo said.

More than any one company, however, there was an overarching theme about the way the country did business, he said.

“Being Swedish, most of them tap into Swedish business ethics and the values Swedes are hopefully famous for,” Mr Boksjo said.

Those included diversity, non-discrimination and sustainability, while he said Bloomberg had ranked Sweden as the world’s second most innovative nation.

WA Singapore Business Connect will have a distinctive advantage when it launches next month, according to vice-president Henry Heng.

“The most Singaporeans living outside Singapore are actually in Perth,” Mr Heng told Business News.

Singapore was also one of the state’s largest trading partners, he said, with WA retaining a trade office in that country.

“There is a lot of opportunity to build on Singaporean relations,” Mr Heng said.

However, existing international business chambers (see list) have not been immune to the impact of the state’s economic downturn.

For the American Chamber of Commerce, the focus has been on diversifying its offering, including through an office move, according to general manager WA Penelope Williamson.

“It has been very hard to keep people as members throughout the downturn,” Ms Williamson told Business News.

She said the chamber had taken a new facility at 44 St Georges Terrace, with an expanded space including a members’ lounge.

That will be available for members, particularly from smaller, suburban business, to use for meetings.

One key program for the association’s 284 members was a series of three trade missions, including sending delegations to the Offshore Technology Conference in Houston, which it has done now for 20 years.

At the Western Australian Croatian Chamber of Commerce, membership softened a bit during the downturn according to treasurer Dennis Yagmich, although there is real interest from Croatia’s business and political community to expand ties overseas.

While trade delegations are among the offerings available to members of the Croatian chamber, it participates in an annual T20 cricket competition in Croatia, run by members.

Meanwhile, Hong Kong Business Association WA president Matthew Clarke said his network had grown in the past four years despite the downturn, reaching around 120 members.

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INTRODUCING SYDNEY’S TWO NEW CONSULS

James Letherbarrow and Anna Alvsdotter have recently been appointed as the new Honorary Consul General of Sweden and Honorary Vice Consul, respectively.

I caught up with both of them at Fika in Manly to discuss their new roles and what we in the Swedish community should know and can expect from them.

Tell us a bit about your backgrounds?

Anna:  I am a freelance journalist and copywriter, living in Australia since 2003. I lived in New Zealand for 10 years, and with stints in England, Belgium and Spain before that. I grew up in Malmö, but Manly is my home now.

James: I’m an accountant by background, and have historically worked as a CFO and HR Director for media/public relations companies. My family has had a long association with Sweden, as my father Roger held the position as Honorary Consul for the last 10 years. Roger used to work for Volvo Australia as in-house counsel and lived in Gothenburg back in 1987. My sister and I stayed in Sydney for our schooling, but we’ve been to Sweden many times, and have enjoyed many Swedish connections over the years.

What do you do as Consuls?

James: We act as Sweden’s official representatives in NSW, with directions from the Embassy in Canberra. We assist business and cultural exchanges and we manage the staff at our office in Cremorne, which handles many enquiries, including visas and passports (to name a few), for both Swedes travelling and living in Australia plus people wanting to move to Sweden.

Anna: Another important aspect of the job is to assist individuals when problems occur, such as deaths, accidents, and crimes. This part of the job is not very visible, and can take up a lot of time.

Do you get paid?

James: No Anna and I do not get paid, our appointments are honorary positions. The Consulate is partially subsidised by the Swedish Embassy in Canberra, which helps provide for office rent and the consulate staff in addition to the revenue we earn as fees (in providing some of our services).

Anna: It’s essentially a time commitment, which we are happy and proud to give.

How did you get the gig?

James: I got to know the Ambassador Pär Ahlberger when my father was awarded an Order of the Polar Star in Stockholm a few years ago. We stayed in touch, and when my father decided to retire, I was very honoured to be asked to take on the appointment.

Anna:  I have been involved with the Swedish community and the Swedish Australian Chamber of Commerce (SACC) on a paid as well as on a voluntary basis for some time. I feel it’s a great honour and privilege to be asked.

How would you like to engage with the Swedish community?

Anna: We are helping the Embassy with events such as the Raoul Wallenberg exhibition in 2019, and we will keep supporting community organisations such as SACC and SiS, and be of any assistance to Swedes in need.

James: Anna and I have spoken about how we can engage more with the community, which is something we really want to do.  We want to get to know more of the Swedes living permanently in Sydney, and also to be there when Swedes get into trouble, which happens at times unfortunately. As an example, I can remember when my father made weekly visits to young Swedes in prison and hospitals on many occasions, because he wanted to help people in trouble. It consumed a lot of time, and he didn’t have to do it, and yet he got a lot of satisfaction from it. I would like to emulate that.

Any special messages to the Swedes in Sydney and NSW?

James: As I said earlier, we really want to engage with the Swedish community. Let us know when functions or events are on, and if we have the time, we will participate. For example, we both plan to go to the ABBA Festival in Trundle in May. (Editor’s note: And put your events in the Calendar at www.swedesinsydney.org!)

And if you end up having some serious problem, let us know. While we may not be able to help directly, we can hopefully point you in the right direction for assistance.

Anna: Yes, let us know about your events. James and I look forward to being of service to the Swedish community and to help promoting Swedish business and culture  here in NSW.

A big “Tack” to Anna and James.

It was a pleasure to have a chat over coffee and cinnamon buns at Fika, and I hope this blog has been useful to our subscribers! All comments and feedback welcome.

Johan Hedström, SACC Board Member

SWEDELINK Newsletter Autumn 2018